Bloomberg: Apple Considering Price Hike for iPhone 15 Pro Models
Apple is "considering" raising the price for both Pro models in its upcoming iPhone 15 series, according to Bloomberg.
Citing unnamed people familiar with the matter, the report claims that despite a projected decline in the overall smartphone market, Apple plans to increase its overall revenue by raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
This isn't the first time we've heard suggestions that Apple could hike the price of its forthcoming Pro models. A rumor in May claimed that since the iPhone 15 and iPhone 15 Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, Apple sees even more of a need to separate the Pro and non-Pro devices in terms of pricing this year.
The price increase was also predicted in March by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.
The iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.
Apple is expected to announce the iPhone 15 series in September, although supplies for the Pro models could be constrained. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while several additional features and changes are rumored for the Pro models.
Apple is asking suppliers to produce about 85 million units of the iPhone 15 this year, which is roughly in line with the year before, according Bloomberg's report.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
