Amazon Kicks Off Early Prime Day Deals With Up to 69% Off Fire Tablets, Echo Devices, and More

Amazon Prime Day doesn't start for another two weeks, but you can already get a few solid discounts on select Amazon products right now. We aren't expecting sales on Apple devices to appear until the week of Prime Day.

primeday2020 feature3Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The majority of the deals in this sale are Amazon branded products, including Fire Tablets, Echo speakers, Fire TVs, Ring Doorbells, and more. We've collected some of the best devices on sale this week in the list below, but you can find the full list on Amazon.

As with all Prime Day sales, only Amazon Prime members can take advantage of today's deals. If you aren't a member, you can join Prime via a free 30-day trial to participate in this year's Prime Day. Once your trial is over, Prime membership will run for $14.99/month or $139/year. For students, that's $7.49/month or $69/year.

We'll have plenty more Prime Day coverage once the event gets nearer, so be sure to keep an eye on the MacRumors front page and social media. Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...

Top Rated Comments

jarman92 Avatar
21 months ago
69%? Nice.
Score: 6 Votes (Like | Disagree)
robbietop Avatar
21 months ago
Great! 69% off a speaker that spies on you and a bottom of the barrel Android tablet.
Score: 3 Votes (Like | Disagree)
George Dawes Avatar
21 months ago
Stopped using Amazon as their delivery service has really gone utterly downhill

In the old days they were truly amazing , now they're truly abysmal

Also bought a fire stick only to find it's replicated in software on ATV and much nicer too
Score: 2 Votes (Like | Disagree)
MrRom92 Avatar
21 months ago
Amazon promised Ring Doorbells would get HomeKit support how many years ago now? Hmm??? Still waiting, no sale.
Score: 2 Votes (Like | Disagree)
Return Zero Avatar
21 months ago

Couldn’t disagree with this first comment more - apples and oranges here (no pun intended). Have solved many a friends/neighbors/relatives problems with eero mesh systems. (And easier for me to “support”. Will absolutely pick up another set at this price - don’t even know whose problem it will solve yet. But it won’t go unused.
OK, I may have overgeneralized. Some of these products are surely nicer and more useful than others. I was mostly talking about the echo and fire devices. Either way, on principal, I personally still wouldn’t use eero or ring devices even for free. Case in point, I actually stopped using my Roomba the day I heard Amazon bought them. The company is becoming scummier by the second, and their online marketplace has gone from innovative and disruptive to trashy and deceptive.
Score: 1 Votes (Like | Disagree)
svish Avatar
21 months ago
Good to see the early discounts. Expecting to see many more items during the sale.
Score: 1 Votes (Like | Disagree)