Apple Mixed-Reality Headset Shipments Now Estimated to 'Fall Short of 100,000 Units' This Year
Apple's mixed-reality headset will be primarily targeted at developers and could now see shipments of fewer than 100,000 units this year, Taiwanese research firm TrendForce reports.
TrendForce claims that the headset's
high cost, difficulty to manufacture, and focus on developers will "restrict sales predominantly to pre-orders for this year." While Apple's headset could stimulate some new demand in the AR/VR product category, the high price tag of the device, believed to be in the ballpark of
~$3,000, will apparently pose a significant barrier to broader market growth.
Trendforce forecasts that shipments of the new headset will now "fall short" of 100,000 units this year, with Apple potentially capping production at no more than 300,000 units.
In January 2022, Apple was believed to have told its suppliers to expect sales of seven million to 10 million units during its first year on sale. This expectation was then seemingly downgraded to three million units.
In August last year, Apple analyst Ming-Chi Kuo said that Apple was planning to ship no more than 1.5 million units in 2023. Bloomberg's Mark Gurman recently said that Apple now expects to sell around 900,000 headsets this year. In December last year, Kuo revised his estimate down to "less than 500,000 units."
Gurman has also postulated that Apple may sell only one headset per day per retail store, which would equate to annual sales of just over 180,000 units. TrendForce's estimate of less than 100,000 units is the lowest shipment estimate for Apple's headset to date.
Popular Stories
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by
Juli CloverFollowing the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions.
Subscribe to the MacRumors YouTube channel for more videos.
Priority Notifications - Apple Intelligence
There is a new Priority Notifications feature that can show you your most...
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld.
Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple headset concept by Marcus Kane
