Apple AR Glasses Reportedly Still at Least Four Years Away From Launch

Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports.

Apple Glasses Purple Feature
In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design chief Jony Ive originally wanted to build before technical limitations reduced expectations to the current "ski-goggle" headset form factor with video pass-through.

Apple apparently realized early in the headset's development that the long-term goal of building AR glasses with sufficient power was unfeasible. Engineers calculated that the glasses would have to provide the full performance of an iPhone with only a tenth of its power consumption to prevent them from getting too hot.

Mike Rockwell, a former Dolby executive hired to spearhead the development of experimental head-worn devices at Apple, has continued to describe the headset as laying the foundations for a future AR glasses device to secure resources. Apple's work on the device now receives only limited resources.

An employee working on the project told Bloomberg that there is a running joke on the team that the company continues work on the "hopeless" device simply to keep ‌Tim Cook‌ happy. Despite making no meaningful progress on the AR glasses by 2019, Rockwell told over 100 employees at an an all-hands meeting later that year that Apple could introduce the glasses just one year after it introduced the first headset – a time frame that now seems impossible.

Apple eventually postponed any serious development on a standalone glasses product for a period of years, "all but killing the idea." The company is now said to be at least four years away from introducing any such product.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...

Top Rated Comments

asdfjkl; Avatar
33 months ago


Attachment Image
Score: 14 Votes (Like | Disagree)
UltimaKilo Avatar
33 months ago
Four years seems unrealistic. The tech simply is not there with lenses, semis or even other components.

End of the decade is maybe more realistic, but let’s see.
Score: 10 Votes (Like | Disagree)
Candy Apple+ Nutz Avatar
33 months ago
And the Apple AR Contacts are at least a decade away…

???
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
33 months ago
Don’t bother launching it, please. Google tried and they failed.

https://www.macrumors.com/2019/05/20/google-glass-ar-headset-enterprise/
Score: 8 Votes (Like | Disagree)
cocky jeremy Avatar
33 months ago
I can't wait to jailbreak my eyes.
Score: 8 Votes (Like | Disagree)
Hopefully Smarter Avatar
33 months ago
You can’t have an “externsive” report that has no facts in it. There are NO facts about this product anywhere.

I understand that Apple will monitor your behavior and punish you with spikes through your eyes if you abuse the product.
Score: 6 Votes (Like | Disagree)