Apple's Beats by Dre brand is launching a new collaboration with graphic artist Verdy and the Tokyo-based Girls Don't Cry project, featuring custom-designed Beats Flex earphones in a distinctive blue and red theme with a detachable heart charm on the cable.
The collaboration includes an ad campaign featuring model Jasmine Daniels, who appears in a Girls Don't Cry-inspired bedroom listening to Koteri's "Something I Need."
"Im really happy to work on the Beats Flex earphones because it's my wife's favorite style," said Verdy. "We've made a friends-and-family version in the past, so I'm really excited to release this special colorway to the public."
Beats Flex originally launched in late 2020 as the lowest-cost option in the Beats family. An evolution of the previous BeatsX model, the Beats Flex connect to your device wirelessly over Bluetooth, but the individual earbuds are connected by a cable that wraps behind the neck.
Inline modules along the cable house the battery, electronics, and physical controls for the earphones. Standard Beats Flex were originally priced at $49.99, but Apple increased the price to $69.99 in late 2021, likely due to supply chain issues that increased the cost of components. Occasional sales have, however, continued to drop pricing to the $50 range from time to time.
The limited-edition Girls Don't Cry Beats Flex will be available for $69.99 (£69.99 / ¥9800) starting Saturday, April 1, via Girlsdontcryshop.com and Dover Street Market locations in the United States, United Kingdom, and Japan. Verdy will also host a special retail pop-up on April 1 at Rise Above Gallery in Osaka, Japan.
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
iPhone 17, 17 Air, and 17 Pro - We get...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 16, 2025 10:11 am PDT by Juli Clover
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
There have been complaints about ...
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage.
The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
So you get all the poor sound quality, poor battery and other inconvenience of wireless, but you still get all the inconvenience of having to physically have a wire hanging off your head too? Yeah sign me up
I had the BeatX which was its predecessor. The battery lasted a lot longer (8hr) than AirPods (5hr) and you can hang it like a necklace since there are magnets to attach the buds. It also had the W1 for device switching and easy paring and physical buttons for controls. If it wasn’t for the noise cancellation on the AirPod Pros I would probably still be using my BeatsX. The current Beats Flex actually has 12hr battery life compared to the Airpods Pro’s 6hr.
