Apple Treats K-Pop Fans to Spatial Audio Experience at New Gangnam Store, South Korea
Apple is opening its fifth retail store in South Korea this Friday, and the company has enlisted K-pop girl band NewJeans to woo the country's users, reports Bloomberg.
K-pop girl band NewJeans
The new store will be located in the central Gangnam district of Seoul, the capital city of South Korea, and in a promotional event on Wednesday, Apple set up a pop-up studio inside the new store where visitors could listen to an exclusive version of NewJean's hit song "OMG" recorded in spatial audio.
The marketing strategy of involving a K-pop band isn't new in South Korea – Samsung has a BTS edition of its Galaxy S20+ smartphone there – with such collaborations often going viral online.
As Bloomberg notes, the move is another signal that Apple is ramping up its post-pandemic offensive in the key Asian growth market. Apple Pay went live in South Korea earlier this month, and local media reports that there are plans in place to open a sixth store in Seoul this year. The capital would then have more Apple Stores than there are in Tokyo, Japan.
Apple Gangnam is Apple's first new retail store to open since Apple American Dream opened in New Jersey in December. Apple now has a retail team of nearly 800 on the ground in South Korea, according to Patrick Schuerpf, director of Apple's retail business in Asia.
Popular Stories
Apple today seeded the first betas of upcoming iOS 18.3 and iPadOS 18.3 updates to developers for testing purposes, with the software coming a week after Apple released iOS 18.2 and iPadOS 18.2.
iOS 18.3 and iPadOS 18.3 can be downloaded from the Settings app on a compatible device by going to General > Software update.
There's no word yet on what's included in iOS 18.3 and iPadOS 18.3, ...
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Apple on Monday seeded the first tvOS 18.3 beta to developers for testing. The update will likely be released in January. So far, there are only minor changes for the Apple TV, with one new feature and a few code changes discovered.
Below, we outline what is new in tvOS 18.3 so far.
Robot Vacuum Support in Home App
First, tvOS 18.3 will add robot vacuum support to the Home app on the...
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
