Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro.


Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her AirPods Pro, she is able to block out the loud noises surrounding her.

Priced at $249, the second-generation AirPods Pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the AirPods Pro case can now be charged with an Apple Watch charger.

Apple released the second-generation AirPods Pro in September 2022.

Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Caution)
Related Forum: AirPods

Popular Stories

App Store vs EU Feature 2

Apple Says It Doesn't Approve of EU Porn App

Monday February 3, 2025 1:15 pm PST by
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem. We are deeply concerned about the safety risks that hardcore...
General Apple Invites Feature

Apple Launches New 'Invites' App

Tuesday February 4, 2025 8:00 am PST by
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more. "With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...
maxresdefault

An Apple TV Refresh is Coming in 2025 - Here's What You Should Know

Wednesday February 5, 2025 10:17 am PST by
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming. Subscribe to the MacRumors YouTube channel for more videos. Updated A-Series Chip The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
applecare apple care banner

Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

Tuesday February 4, 2025 9:35 am PST by
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States. Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
iCloud General Feature Redux

'Apple Invites' Leaked on iCloud Website

Tuesday February 4, 2025 7:11 am PST by
Update: The new Apple Invites app has officially been announced. The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company. The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...
apple power beats pro 2

Apple Expected to Announce Powerbeats Pro 2 on February 11 With These New Features

Sunday February 2, 2025 6:15 am PST by
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11. Powerbeats Pro 2 will be priced at $250 in the U.S., he said. Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
hot tub app eu

EU's AltStore Gets First Native iOS Pornography App

Monday February 3, 2025 11:13 am PST by
In the European Union, the Digital Markets Act allows developers to distribute iOS apps through alternate app stores. While Apple checks those apps for malware and other malicious content, there are few restrictions on subject matter, unlike Apple's own App Store. As a result, EU users can now download the first dedicated native pornography app created for the iPhone. Called Hot Tub, the app ...

Top Rated Comments

farleysmaster Avatar
25 months ago
Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Score: 17 Votes (Like | Disagree)
JM Avatar
25 months ago
They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.
Score: 10 Votes (Like | Disagree)
tonywalker23 Avatar
25 months ago
Similar to the posts above… the ads make me want to wear trendy clothes, not work, and walk around towns and vacation everywhere, travel the world, write a consecutive 5,000 days in DayOne, while listening to every song Apple Music has...

instead, they should make an ad with a middle age man in blue jeans, too tired to even get off the couch, and the living rooms is covered with clothes and toys everywhere, who turns on a March Madness game and gets a good 2 and 1/2 minutes of peace and quiet.

THAT ad would sell billions :)

Edit: like 30 seconds after posting this my first gen AirPods Pro connected to my MacBook automatically… while still in their case causing my podcast I was listening to to go silent. So, the ad should also have the same father above marvel that his first AirPods got ANC crippled with a firmware update and connect to random items at random times for no good reason… and then he gets off the couch and goes to buy the updated ones.
Score: 8 Votes (Like | Disagree)
marklavender Avatar
25 months ago
Just a big shame you can't buy a USB-C case yet!
Score: 7 Votes (Like | Disagree)
jazz1 Avatar
25 months ago
As much as I love my AirPods Pro 2, I'm not sure I'd cross city streets with the ANC on. Drivers today don't care much for pedestrian or bike riders safety.
Score: 6 Votes (Like | Disagree)
Zachari Avatar
25 months ago

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Ah, a person of taste.
Score: 4 Votes (Like | Disagree)