Expanded App Store Price Points Now Available for All App Purchases

Apple today announced that its expanded range of App Store price points is now available to developers for use with all ‌App Store‌ purchase options, including paid apps and one-time in-app purchases.

iOS App Store General Feature JoeBlue
When the updated pricing options were first introduced in December, they were limited to auto-renewable subscriptions. Apple at the time said the pricing changes would also expand to other app and in-app purchases starting in spring 2023.

Apple now offers more than 900 price points, with the 100 highest price points available by request only. The price points start at $.29 and go up to $9,999.99 in the United States, so developers can set both lower and higher prices and choose more granular pricing options.

Choose from 900 price points -- nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

Apple is also adding globally equalized pricing that follows the most common pricing conventions in each country or region, along with worldwide options for a base price.

Starting on May 9, Apple also plans to update pricing for existing apps and one-time in-app purchases across all 175 global storefronts, all of which will be globally equalized to a selected base country or region using publicly available exchange rate information.

More information about the changes can be found on Apple's website.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
Future M5 Chip Devices

M5 Chip Rumored to Debut in These Five Apple Products Later This Year

Friday July 4, 2025 9:14 am PDT by
Apple's next-generation M5 chip is expected to debut in five new products later this year, including the iPad Pro, Vision Pro, MacBook Pro, Mac mini, and iMac. M5 chips will reportedly be manufactured with TSMC's latest third-generation 3nm process, which should result in slight performance and power efficiency improvements over M4 chips fabricated with its second-generation 3nm process. ...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
30 months ago
Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D



Attachment Image
Score: 17 Votes (Like | Disagree)
antiprotest Avatar
30 months ago
What I really want as a consumer is free trials on paid apps. Even 24 hours would be enough in most cases. I need to know app performance, usefulness, appearance, device compatibility, etc.

Some devs choose to make their apps "free" and then have in-app purchases. That has its own problems but it's one way. But some apps just demand payment outright. I have passed up so many of those because I just couldn't tell if I wanted those and I wasn't going to buy it and demand a refund later.
Score: 14 Votes (Like | Disagree)
antiprotest Avatar
30 months ago

Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D


My friend bought it and he stopped being rich.
Score: 13 Votes (Like | Disagree)
compwiz1202 Avatar
30 months ago
Is there a way to filter by price? I want to see what the 29cent and $9999.99 ones are.
Score: 6 Votes (Like | Disagree)
needsomecoffee Avatar
30 months ago
Why a limited set of price points rather than any price between $0.29 thru $9,999.99 ?? Does Apple have an issue if a developer chooses $9.89 (let's assume this is not a price point), and price point of $9.99 ?? Just seems weird that devs do not get to choose any price within a range (easier logic I'd think) rather then 90 or 900 price points within the range (DB lookup logic I'd guess). Currency conversions perhaps. Appreciate any insights. Thx.
Score: 6 Votes (Like | Disagree)
ratspg Avatar
30 months ago
Wow from .29 cents thats nice.
Score: 5 Votes (Like | Disagree)