Apple Seemingly Restricting Generative AI Apps to 17+ or Older App Store Rating
Apple has refused to accept an update to email app BlueMail that adds generative AI features based on ChatGPT unless the developer gives it a 17+ age restriction, the Wall Street Journal reports.

The update to BlueMail uses OpenAI's latest ChatGPT chatbot API to help write emails using content from previous emails and calendar events. In communications sent to BlueMail developer Blix Inc., Apple's App Store review team expressed concerns that AI-powered language tools could generate inappropriate content for children, requesting that the app increases its age restriction to age 17 or older, or include content filtering. BlueMail's current age restriction is age four or older. The developer insists that the app already has content filtering and that placing a substantially higher age restriction could stop it from attracting new potential users.
Normally, 17 or older age restrictions on the App Store include apps with offensive language, sexual content, or references to drugs, leading to accusations of unfair treatment from Blix. Blix claims that other apps that promote ChatGPT-like capabilities do not have such stringent age restrictions. A spokesperson for Apple said that developers are able to dispute such decisions via the App Review Board appeal process and it is investigating Blix's complaint.
Microsoft's recently updated version of Bing that includes Chat GPT functionality has a 17 or older age restriction on Apple's App Store, while there is no such rating for the version of the app on Google's Play Store, suggesting it is a requirement from Apple. This indicates that Apple is already cementing strict requirements around new AI apps amid concerns about its ability to moderate generated content.
Apple appears to be largely staying out of the race to develop generative AI tools. While the company recently held its annual AI summit for employees, the following sessions reportedly focused on aspects like healthcare, privacy, and computer vision, rather than its own generative AI technologies.
Popular Stories
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect.
The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design.
It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information.
Relocated Charging Port
While the Magic Mouse switched from...