Apple has announced an additional 1 billion euros investment in German engineering over the next six years as part of its Silicon Design Center expansion in central Munich.
Apple says the investment will go towards the design and construction of a "state-of-the-art research facility" at Seidlstrasse, where Apple's R&D teams can "come together in new ways, enhancing collaboration and innovation."
"Our R&D teams in Munich are critical to our efforts to develop products delivering greater performance, efficiency, and power savings," said Johny Srouji, Apple's senior vice president of Hardware Technologies. "The expansion of our European Silicon Design Center will enable an even closer collaboration between our more than 2,000 engineers in Bavaria working on breakthrough innovations, including custom silicon designs, power management chips, and future wireless technologies."
In addition to Apple's new Seidlstrasse facility, teams will occupy several additional R&D spaces at Denisstrasse and Marsstrasse as part of the Silicon Design Center expansion. The three new sites are located across the street from Apple's recently opened R&D facility at Karlstrasse. Together with engineering sites at Arnulfstrasse and Hackerbrücke, the new facilities form Apple's European Silicon Design Center, centrally located in Munich’s Maxvorstadt neighbourhood.
Apple says it has spent over 18 billion euros with more than 800 German companies, supporting job creation, community development, and workforce opportunities throughout the country over the past five years.
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Why the focus on Germany for this r&d — does anyone know?
Because its ****ing Germany?! Where else would you put R&D in Europe if you seek high precision and quality?
Greetings from Germany - not very high tech when it comes to civil services, but very high tech when it comes to Science, Research etc. - especially Munich area
Secretly, Tim Cook and Johny Srouji want an excuse to travel to Germany to sample Bavarian Beer on a regular basis and have a decent serving of roasted pork knuckle while they're there.
Why the focus on Germany for this r&d — does anyone know?
Because no one knows and does silicon r&d better than Germans. Read a bit about German innovations and abilities in the technical and even medical fields.
Or the U.K. (arguably being more involved in semiconductor design, and the home of Arm).
Switzerland is certainly a qualified competence in this topic, however I think due to knowledge already being in Munich due to Siemens, Apple has decided to favor it over Switzerland.
UK - hah I would not trust. Very volatile, Scientist from the EU leaving, degraded economy, isolation through Brexit, many internal issues - I guess not a good place to invest a billion in a future technology, when the current time is uncertain.
