Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro Max this year. In today's edition of his newsletter, however, he suggests Apple might instead release the Ultra as a new highest-end, higher-priced model next year at the earliest.
"But instead of renaming the Pro Max 'the Ultra,' Apple could add an even higher-end iPhone above both Pro models," said Gurman. "Internally, the company has discussed doing just that — potentially in time for the 2024 iPhone release."
It's unclear how the new high-end model would differ from the Pro and Pro Max, but Gurman speculated that the device could feature additional camera improvements, a faster chip, a larger display, and perhaps a portless design without Lightning or USB-C. He said the device would be "pricier" than the iPhone 14 Pro Max, which starts at $1,099.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Apple has a staggering marketing claim for the new MacBook Air with the M4 chip.
Specifically, Apple says the new MacBook Air is up to 23x faster than the last Intel-based model. However, there are some details in the fine print to be aware of.
First, Apple said it compared a new 2025 MacBook Air with a 10-core M4 chip and 32GB of RAM to a 2020 MacBook Air with a quad-core Intel Core i7...
The upcoming iOS 18.4 update for the iPhone includes two smaller but meaningful improvements for Apple's in-car iPhone mirroring system CarPlay.
First, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a 14-inch...
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball.
Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...
It's been a busy week for Apple, with new products announced on Tuesday and Wednesday. We're now caught up on what's been rumored for a spring launch, so we thought we'd recap everything Apple came out with this week.
Subscribe to the MacRumors YouTube channel for more videos.
iPad Air
Apple updated the iPad Air on Tuesday, updating it with the new M3 chip. The iPad Air still comes in...
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe.
Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
The new MacBook Air has a useful upgrade: it natively supports up to two external displays, in addition to the laptop's built-in display.
In other words, the latest MacBook Air can be used with a pair of external displays without needing to keep the laptop's lid closed.
Apple's tech specs for the new 13-inch and 15-inch MacBook Air:Simultaneously supports full native resolution on the...
Apple's first foldable iPhone should arrive around the end of 2026 or early 2027 with a book-style design and a premium price tag of over $2,000, according to analyst Ming-Chi Kuo. In a report today, Kuo outlines his expectations for the device, noting that it will have an approximately 7.8-inch "crease-free" inner display and a 5.5-inch outer display, matching a rumor from last month.
Kuo...
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe.
Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
