Apple Reportedly Planning Bid for English Premier League Streaming Rights
Apple is preparing a bid for the rights to stream the English Premier League in the United Kingdom, reports The Daily Mail.
Without citing its sources, the British tabloid claims that the tech giant is keen to increase its sports coverage by building on the decade-long contract it recently secured to exclusively stream Major League Soccer on Apple TV+ beginning next month.
If the report is accurate, Apple would become the fourth major player in contention to purchase domestic broadcasting rights for top-flight soccer (or football, as it's more commonly called in the UK).
That would likely see a marked increase in the current £5.1 billion ($6.23 billion) valuation for domestic EPL rights, which operates on a three-year renewal cycle. Tender rights are to be renewed later this year, with existing rights for the current three-year period set to expire in 2025.
Recent years have seen bidding wars play out between Sky Sports, BT Sport, and Amazon Prime Video, with Sky Sports often being the dominant player. However, packaging terms ensure that no one broadcaster gains rights to all English Premier League matches, therefore any Apple deal for EPL broadcasting rights would necessarily fall short of the exclusivity deal the company successfully negotiated with MLS.
In related news, Apple TV+ on Sunday premiered "Super League: The War for Football," a docuseries charting the ill-fated proposal for a breakaway European league pitting the sport's elite clubs against each other.
Popular Stories
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development.
Below, we recap rumors about a second-generation AirTag.
Timing
Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
While the Logitech MX Master 3 is a terrific mouse for the Mac, reports claiming that Apple CEO Tim Cook prefers that mouse over the Magic Mouse are false.
The Wall Street Journal last month published an interview with Cook, in which he said he uses every Apple product every day. Soon after, The Verge's Wes Davis attempted to replicate using every Apple product in a single day. During that...
Apple is set to release iOS 18.2 next month, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well....
In a research note with Hong Kong-based investment bank Haitong today, obtained by MacRumors, Apple analyst Jeff Pu said he agrees with a recent rumor claiming that the so-called "iPhone 17 Air" will be around 6mm thick.
"We agreed with the recent chatter of an 6mm thickness ultra-slim design of the iPhone 17 Slim model," he wrote.
If that measurement proves to be accurate, there would be ...
It appears that Apple is discontinuing the Lightning to 3.5mm headphone jack adapter that it released alongside the iPhone 7 and iPhone 7 Plus in 2016.
The adapter was recently listed as "sold out" on Apple's online store in the U.S. and most other countries, according to MacRumors contributor Aaron Perris. The adapter remains available from Apple in only a handful of countries, such as...
Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened.
Now, a decade-and-a-half later, Bloomberg's Mark Gurman says the idea is back on the table.
In his Power On newsletter today, Gurman briefly mentioned that Apple has been "evaluating" the "idea of making an Apple-branded TV set." He did not provide any further...
