Could Apple's Next Product Announcement Finally Be an AR/VR Headset?

Apple is no longer expected to announce any new Apple silicon Macs during the remainder of this year, according to reports. With no new Macs on the horizon for 2022, Apple's product lineup is "set" for the rest of the year, according to the company's CEO Tim Cook. Now, all eyes are on 2023.

apple ar headset concept 2Concept render based on purported leaked information by Ian Zelbo

Apple released many new products in 2022, including a completely redesigned MacBook Air, the iPhone 14 and ‌iPhone‌ 14 Pro, new iPads, the Apple Watch Ultra, and more. One product missing from Apple's list of 2022 announcements is the company's long-rumored AR/VR headset, which has been in development for several years.

The development of Apple's headset, which may be called "Apple Reality Pro," has ramped up in the last year, and Apple's finally expected to unveil the headset next year after multiple delays. According to Apple analyst Ming-Chi Kuo, a reliable source for supply chain-related information, Apple will announce the headset in a few months' time during an event in January of 2023.

Other reliable sources have all indicated the headset will be announced sometime next year. Still, other than Kuo's report, no further information on when exactly Apple may decide to announce it has been reported. If Kuo's information is proven accurate, it would be the first Apple event in January since a special event in 2010, where Steve Jobs announced the iPad.

The headset will be Apple's biggest product announcement since the original Apple Watch, so Apple may decide to dedicate an entire event to the headset rather than including it at another event, such as WWDC.

For the last three years, a headset reveal at WWDC has remained a possibility since the announcement of the headset will likely include the revealing of realityOS, an entirely new operating system and platform for developers that will run on Apple's future AR/VR products.

Apple's last event of 2022 was in September for the ‌iPhone‌ 14, the new AirPods Pro, and a new lineup of Apple Watch models. Bloomberg's Mark Gurman reported last month that Apple had canceled plans to hold another event this fall in October dedicated to new iPads and Mac models. In a recent Power On newsletter, Gurman said that Apple held off with another event this year to save "marketing energy for the Reality Pro headset debut next year."

When the headset does get announced, it could be one of Apple's most expensive products. The headset is expected to be a niche product targeted at developers and high-end professionals, with a price tag of around $3,000. Apple is already working on a cheaper model of the headset, which will be followed by a pair of augmented reality glasses later this decade.

Do you think Apple's AR/VR headset is the next product announcement from Apple? Let us know in the comments.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...
iOS 18

Apple Seeds First Beta of iOS 18.5 to Developers

Wednesday April 2, 2025 10:11 am PDT by
Apple today seeded the first betas of upcoming iOS 18.5 and iPadOS 18.5 updates to developers for testing purposes, with the software coming just two days after Apple released iOS 18.4 and iPadOS 18.4. iOS 18.5 and iPadOS 18.5 can be downloaded from the Settings app on a compatible device by going to General > Software Update. We don't yet know what Apple is introducing in the iOS 18.5...

Top Rated Comments

Pakaku Avatar
32 months ago
I'm just looking forward to it because the sooner they announce it, the sooner we can finally stop using that awful concept image...
Score: 40 Votes (Like | Disagree)
1557750 Avatar
32 months ago
Couldn’t care less about the goggles.

I’m just excited to see the snowboard that comes with them.
Score: 17 Votes (Like | Disagree)
maflynn Avatar
32 months ago
I'm of the opinion that VR is a solution in search of a problem. So many companies have tried and failed in this arena.

I've seen reports that people in facebook hate the metaverse. I'm sure there's lots of varied reasons for that, but my take away is that its not enhancing someone's work but detracting.
Score: 13 Votes (Like | Disagree)
Sciomar Avatar
32 months ago

AR is part of the metaverse.
Let's not start that association up, everything needs to distance itself from that company. Apple needs to really hit this one out of the park and set itself apart.
Score: 9 Votes (Like | Disagree)
BvizioN Avatar
32 months ago
VR I do not care so much, AR I am interested. But based on a lack of leaks I doubt any of these are close to being announced anytime soon IMO.
Score: 7 Votes (Like | Disagree)
Karma*Police Avatar
32 months ago
If they do release it next year, it’ll be when the recession is in full swing.

Probably not the best time to launch an overpriced toy with limited benefits.

Also, a metaverse with only a handful of rich single guys doesn’t sound like much fun if you ask me.
Score: 7 Votes (Like | Disagree)