Deals: 2021 Apple TV 4K Hits New Record Low Price at $99.99

Apple's 2021 32GB Apple TV 4K has hit a new all-time low price today on Amazon, available for $99.99, down from its original price of $179.00. This beats the previous record low price that we tracked during Prime Early Access by about $5.

Apple TV Deals 22 Feature Multi0012Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple announced a new model of the Apple TV 4K earlier this week, and it starts at just $129 for 64GB. While this makes the 2021 64GB model harder to recommend (it's currently $119.99 on Amazon), if you're okay with a previous-generation device and want to save money, today's sale on the 2021 32GB Apple TV 4K is a great deal.

Our full Deals Roundup has more information on the latest Apple-related sales and bargains.

Related Roundup: Apple Deals

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...

Top Rated Comments

Juicy Box Avatar
33 months ago

Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Having used both, the user experience is so much better on the ATV, well worth the money, especially if only getting it for one TV.

But, completely understand why someone would rather pay only $25 for something that can do 70% of what an $100 device can do.
Score: 7 Votes (Like | Disagree)
Regbial Avatar
33 months ago
The faster chip would actually mean more if Apple actually showed interest in it's gaming division. They practically have all they need (except maybe an official controller) to make a good (and convenient) gaming console but they seem clueless with gaming in general and gaming marketing.
Score: 6 Votes (Like | Disagree)
locovaca Avatar
33 months ago

A12 chip while the new one has A15
My a10 atv is still as fast as day 1. For media consumption an a12 is still overkill.
Score: 2 Votes (Like | Disagree)
Crow_Servo Avatar
33 months ago

I had no idea my old Apple TV had a fan -- did anyone ever hear a fan sound?
Must be really quiet. I never knew either, until they talked about removing it. lol
Score: 2 Votes (Like | Disagree)
Spock Avatar
33 months ago

So odd they would continue to sell this side by side with the new one. Maybe they discontinue it when the new one is available?
This is Amazon, not Apple..
Score: 2 Votes (Like | Disagree)
egga94 Avatar
33 months ago
Just bought a Roku 4K Stick for $25 on sale and it has Airplay built in so I can stream from my Macbook and iPhone. I generally like Apple but can't help feeling like we're getting ripped off with their TV product line-up.
Score: 2 Votes (Like | Disagree)