Kuo: Next-Generation Apple TV Likely to Have Even Lower Sub-$100 Starting Price
The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes that the next-generation Apple TV could be sold at an even lower price point.
In a tweet today, Kuo said a sub-$100 price would be the "sweet spot" for the Apple TV and added that he expects the next-generation model to be "more affordable."
Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV, which would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.
Another possibility is that when the next Apple TV launches, the model announced today remains in the lineup for around $99.
In the meantime, the latest Apple TV 4K is certainly a better value than its predecessor. Even if Apple is attempting to upsell customers to the $149 model with 128GB of storage, Ethernet, and Thread support, that device is still a better value than the previous model with 32GB of storage for $179 or 64GB storage for $199.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max will offer "significant design changes," The Information's Wayne Ma reports.
The two flagship iPhone 17 models will be the first high-end iPhones to feature an aluminum frame since the delineation of the iPhone lineup into Pro and non-Pro models. In recent years, lower-end iPhone models such as the iPhone SE and iPhone 16 have featured aluminum...
Black Friday 2024 is just a few days away, and as always this will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
We're less than one week away from Black Friday on November 29, and Best Buy and Amazon currently have all-time low prices across Apple's entire iPad lineup. This includes Apple's 9th and 10th generation iPad, iPad mini 7, iPad Air, and iPad Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
The Information's Wayne Ma and Qianer Liu today published an in-depth report about the "iPhone 17 Air," revealing several new details about the device.
The report said prototypes of the device have a thickness of between 5mm and 6mm, which would make it the thinnest iPhone ever. In comparison, iPhone 16 models are 7.8mm thick and iPhone 16 Pro models are 8.25mm thick.
Due to this...
Black Friday 2024 is just a few days away, and you can already find the year's best prices on nearly every Mac at Amazon. Specifically, this includes the new M4 iMac, M4 MacBook Pro, and the M2 and M3 MacBook Air. We've also included a great deal on the Apple Studio Display.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...
