iPhone 14 Plus Sales 'Lower Than Expected' Following Launch Last Week
Less than a week after the launch of the iPhone 14 Plus, yet another report of unexpectedly low sales for the iPhone 14 and iPhone 14 Plus has emerged, suggesting that Apple may actively reduce stock and orders of components for the devices as soon as this month.
The paywalled report from DigiTimes claims that sales of the iPhone 14 and iPhone 14 Plus are considerably overshadowed by an "enthusiastic" response to the iPhone 14 Pro and iPhone 14 Pro Max. Sources speaking to DigiTimes say that despite differences in sales performance between the Pro and non-Pro iPhone models this year, total iPhone 14 model shipments will likely be around the same as those for the iPhone 13 lineup in the second half of 2021.
If sales of the iPhone 14 and iPhone 14 Plus "remain flat" in the near term, Apple purportedly may cut orders of parts to make the devices in the second half of October. If Apple cuts orders more aggressively than expected, then the total iPhone 14 lineup shipments by the end of the year may even fall compared to the iPhone 13 series in the same time frame last year. Research indicates that Apple expected to make approximately 90 million new iPhones overall in the second half of 2022, but this could fall to 80 million units due to "sluggish demand."
The information mirrors multiple other reports that suggest the iPhone 14 and iPhone 14 Plus have not met Apple's sales expectations. Shortly after launch, Apple analyst Ming-Chi Kuo said that demand for the two devices is "lackluster," with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that "Apple's product segmentation strategy for standard models fails this year" and Apple is believed to have shelved plans to increase production of the two devices. Display analyst Ross Young says panel orders for the iPhone 14 are down 38 percent versus the iPhone 13 at the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus are losing their value twice as fast as the iPhone 13 mini and iPhone 13 last year.
On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max reportedly continue to see high demand. Apple is believed to have shifted production away from the non-Pro models to make more iPhone 14 Pro and iPhone 14 Pro Max devices, as evidenced by increased component shipments.
Popular Stories
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Wednesday February 19, 2025 11:38 am PST by
Juli CloverFollowing the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
