Apple and Amazon's $170M Antitrust Fine Overturned by Italian Court

An administrative court in Italy today scrapped a €173.3 million ($170.4 million) fine leveled at Apple and Amazon last year for alleged anti-competitive cooperation when selling Apple and Beats products, Reuters reports.

italyapplestore
In November 2021, Italy's antitrust watchdog hit Apple and Amazon with a €200 million ($196 million) fine in the culmination of an investigation that began in 2020 over allegations that the two companies had been blocking the sale of Apple and Beats devices to resellers in order to stifle competition and keep prices high.

The regulator said contractual provisions of a 2018 agreement between the two companies meant only selected resellers were allowed to sell the products on Amazon's Italian store, which was in violation of EU rules and affected competition on prices.

Amazon was fined €68.7 million euros ($67.6 million), while Apple received a fine of €134.5 million ($132.3 million). The watchdog also ordered the companies to end the restrictions to give retailers of genuine Apple and Beats products access to the Italian Amazon web store in a "non-discriminatory manner."

Both Apple and Amazon appealed against the fines. "To ensure our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure only genuine Apple products are being sold," Apple said, denying any wrongdoing. In a separate statement Amazon said it strongly disagreed with the decision of the Italian authority and that the proposed fine was "disproportionate and unjustified."

Earlier this year, the fine was reduced to an overall €173.3 million ($170.4 million) due to a "material error" in the initial calculation. Amazon welcomed today's ruling in a statement, while Apple and Italy's antitrust regulator declined to comment.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...

Top Rated Comments

kc9hzn Avatar
31 months ago
I do remember when this started that Apple was targeting the counterfeit market on Amazon. Remember, it had gotten to the point where you weren’t guaranteed a genuine Apple product even if it was shipped by Amazon. (It was especially bad with things like USB power bricks and the Lightning to 3.5mm dongle, I got bit by a counterfeit one of the latter from Amazon around that time.)
Score: 8 Votes (Like | Disagree)
_Spinn_ Avatar
31 months ago
Glad this was reversed since Apple and Amazon were trying to stop counterfeit products.
Score: 6 Votes (Like | Disagree)
avz Avatar
31 months ago
Is this the first sign of the end of the EU's "antitrust consensus"? Or the sign of the end of the EU itself?
Score: 5 Votes (Like | Disagree)
jhfenton Avatar
31 months ago

I do remember when this started that Apple was targeting the counterfeit market on Amazon. Remember, it had gotten to the point where you weren’t guaranteed a genuine Apple product even if it was shipped by Amazon. (It was especially bad with things like USB power bricks and the Lightning to 3.5mm dongle, I got bit by a counterfeit one of the latter from Amazon around that time.)
It was bad. I received a pair of counterfeit EarPods from an Amazon purchase. The packaging was intended to mimic Apple's, but was not quite there, and the same for the headphones themselves. But they had fooled Amazon into stocking them in their "Fulfilled by Amazon" third-party seller program.

Edited: It was April 2014.
Score: 4 Votes (Like | Disagree)
rpmurray Avatar
31 months ago

Amazon is a monster. I’ve had maybe 5% worth of bad experiences with them. Where something isn’t the brand I was buying and nowhere matches the description.
Back when I was younger and more naive I used to think that the reviews on Amazon for a product were for the product the reviews are under. Then I wised up and realized that Amazon mixes reviews for similar products and different sellers all in the same pot.
Score: 4 Votes (Like | Disagree)
jimbobb24 Avatar
31 months ago

If you think Amazon makes any real effort to stop counterfeits then I've got a bridge to sell ya.? Put a tollbooth at both ends and y'all be raking in the dough in no time.

I've read hundreds of reviews on Amazon where customers were shipped counterfeits. That's only on the stuff I was interested in buying. They're are probably thousands or millions others who have been had despite Amazon's stringent?? anti-counterfeiting?? efforts.
It is both possible that amazon makes a real effort and that counterfeits get through. For example we make a real effort to stop crime but some crime still occurs.
Score: 3 Votes (Like | Disagree)