iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today.

iphone 14 pro max deep purple
Writing in his latest Power On newsletter, Gurman said that for the ‌iPhone 15‌, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use with the ‌iPhone‌ 11, with "Ultra," according to Gurman.

Based on Apple's current pattern, we can expect a revamped iPhone design next year, coinciding with a shift to USB-C and the potential of a new Ultra model replacing the Pro Max.

The shift to using "Ultra" branding for the highest-end ‌iPhone‌ would follow in the footsteps of other naming decisions Apple has made recently. Most notably, the most rugged and extreme Apple Watch yet is named Apple Watch Ultra, while the most powerful Apple silicon chip to date is M1 Ultra.

Specific details for the ‌iPhone 15‌ are still rather scarce given it's still a year away, but Apple is widely expected to shift to USB-C for next year's iPhones. Additionally, rumors suggest that the hole-punch and pill-shaped cutouts, introduced with the iPhone 14 Pro, will trickle down to all models of the iPhone 15 lineup.

Related Roundup: iPhone 15
Related Forum: iPhone

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Apple 2024 Black Friday Shopping Event feature

Apple Announces 2024 Black Friday Event, Offering Up to $200 Gift Card

Thursday November 21, 2024 5:10 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product. In the U.S., for instance, Apple is including gift ...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...

Top Rated Comments

Zeke92 Avatar
28 months ago
I’m surprised to see the positive reaction to this news. I disagree. For computers and phones, consumers should have the ability to get the best features regardless of size like with MacBook Pro and iPhone Pro. Ultra works for the watch because the target audience and use case is very specific. Do phones have another use case beyond the people who like pro phones? Maybe I just don’t understand. But I better be able to get a 6.1 inch phone with the latest features next year. 6.7 is too big for me.
Score: 27 Votes (Like | Disagree)
saudor Avatar
28 months ago
My wallet is safe until the iPhone Ultra Plus Max Pro Ultimate come out.
Score: 24 Votes (Like | Disagree)
E-MO-TION Avatar
28 months ago
$1599 base
Score: 17 Votes (Like | Disagree)
Mr. Dee Avatar
28 months ago
Ultra expensive I bet. But it’s definitely the one I will be getting. Time to put my iPhone X into retirement.
Score: 16 Votes (Like | Disagree)
krspkbl Avatar
28 months ago

If Apple want to avoid negative press, they should not offer USB-C only to the Ultra or even the Pro and Ultra models.
They would be insanely stupid to make USB-C exclusive to only the most expensive models. It would definitely generate a lot of negative press for them.

Every iPhone next year should come with USB-C. from the basic iPhone 15 to the "iPhone 15 Ultra".
Score: 16 Votes (Like | Disagree)
kerr Avatar
28 months ago
If Apple want to avoid negative press, they should not offer USB-C only to the Ultra or even the Pro and Ultra models.
Score: 14 Votes (Like | Disagree)