Apple Introduced the iPhone X With Face ID Five Years Ago Today
Today marks the fifth anniversary of Apple introducing the iPhone X during its first-ever media event at Steve Jobs Theater.

iPhone X introduced an all-new design that replaced Touch ID and the Home button with Face ID and swipe-based navigation. It was the first iPhone with an OLED display, a notch, dramatically thinner bezels around the display, a polished stainless steel frame, and animated emoji known as Animoji. Alongside the iPhone 8, the iPhone X also ushered in wireless charging support and the Neural Engine for machine learning.
"For more than a decade, our intention has been to create an iPhone that is all display," said Apple's former design chief Jony Ive, in a September 2017 press release. "The iPhone X is the realization of that vision."
"iPhone X is the future of the smartphone," added Apple's former marketing chief Phil Schiller.
Apple CEO Tim Cook teased the introduction of the iPhone X as "one more thing" before Schiller took the stage to discuss the device's new features.
As the first event at Steve Jobs Theater, Apple began its presentation with a touching tribute to Steve Jobs, who passed away in 2011.
Apple said the iPhone X represented "the beginning of the next ten years for iPhone." While the notch has been replaced with a new pill-shaped Dynamic Island cutout on the iPhone 14 Pro models, the overall design of the iPhone X and Face ID live on.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is just a few hours away, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production.
Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...