Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features
Apple will further differentiate its "Pro" and non-"Pro" iPhone models with next year's iPhone 15 and iPhone 15 Pro, according to insightful Apple analyst Ming-Chi Kuo.
In a series of tweets earlier today, Kuo said that further differentiating the iPhone lineup would increase sales of the "Pro" models. To this end, Kuo said that "Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro," using a "precise product segmentation strategy to generate more sales/profits in a mature market."
This differentiation would presumably occur by giving individual devices in the iPhone 15 lineup different features, providing more reasons upsell next year's iPhone models. The only differentiating features between the iPhone 14 and 14 Plus, and iPhone 14 Pro and iPhone 14 Pro Max, are display size and battery life.
It is not yet clear how capabilities could be separated across the iPhone 15 lineup, with some features such as the Dynamic Island expected to expand to the entire selection of devices, but the iPhone 15 Pro Max could be the only model to feature a periscope telephoto camera system.
One of the reasons Apple is able to do this, "even though hardware innovation has become more challenging and the market has matured," is believed to because the "Android camp still poses no threat to Apple in the high-end market" due to brand value and ecosystem disadvantages. That being said, Kuo added that Qualcomm's transfer of high-end chips for Android devices from Samsung to TSMC, Apple's chip supplier, as well as an aggressive push toward foldable phones, could help Android regain ground in the years ahead.
Popular Stories
Black Friday 2024 is less than one week away, and as always the next few days will be the best time of the year to shop for great deals. Right now, this includes big savings on popular Apple products like AirPods, Apple Watch, MacBook Air, iPad, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more.
Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
There are a few bonus offers during this event as ...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product.
In the U.S., for instance, Apple is including gift ...
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
The next episode of Apple TV+'s award-winning sci-fi series "Silo" will be released early.
Apple previously announced that new "Silo" episodes would be released on Fridays, but the third episode of the second season will instead be released on Wednesday, November 27. Apple has likely bumped up the date so that people can watch the episode during the U.S. Thanksgiving holiday on Thursday,...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
iOS 19 is not expected to be announced until June 2025, but the software update's first major new feature has already leaked.
Bloomberg's Mark Gurman this week reported that iOS 19 will introduce a "more conversational Siri" powered by "more advanced large language models." He said this upgrade will make Siri more like OpenAI's ChatGPT, allowing the assistant to "handle more sophisticated...
Beats is joining in on the Black Friday discount frenzy, with up to 52 percent off select headphones, earbuds, and speakers on Amazon. You'll find many of the same prices at other retailers like Best Buy as well.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
This sale...
