Kuo: Apple to Further Separate Devices in iPhone 15 Lineup With Different Features
Apple will further differentiate its "Pro" and non-"Pro" iPhone models with next year's iPhone 15 and iPhone 15 Pro, according to insightful Apple analyst Ming-Chi Kuo.
In a series of tweets earlier today, Kuo said that further differentiating the iPhone lineup would increase sales of the "Pro" models. To this end, Kuo said that "Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro," using a "precise product segmentation strategy to generate more sales/profits in a mature market."
This differentiation would presumably occur by giving individual devices in the iPhone 15 lineup different features, providing more reasons upsell next year's iPhone models. The only differentiating features between the iPhone 14 and 14 Plus, and iPhone 14 Pro and iPhone 14 Pro Max, are display size and battery life.
It is not yet clear how capabilities could be separated across the iPhone 15 lineup, with some features such as the Dynamic Island expected to expand to the entire selection of devices, but the iPhone 15 Pro Max could be the only model to feature a periscope telephoto camera system.
One of the reasons Apple is able to do this, "even though hardware innovation has become more challenging and the market has matured," is believed to because the "Android camp still poses no threat to Apple in the high-end market" due to brand value and ecosystem disadvantages. That being said, Kuo added that Qualcomm's transfer of high-end chips for Android devices from Samsung to TSMC, Apple's chip supplier, as well as an aggressive push toward foldable phones, could help Android regain ground in the years ahead.
Popular Stories
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple.
The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
...
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more.
We've highlighted the top five Apple products that will have the biggest impact in...
Apple earlier this month released macOS 15.2, and in doing so it accidentally confirmed new MacBook Air models coming next year.
Apple accidentally released macOS 15.2 restore files for unreleased "MacBook Air (13-inch, M4, 2025)" and "MacBook Air (15-inch, M4, 2025)" models. While it no surprise that the 13-inch and 15-inch MacBook Air models were going to be updated with the M4 ...
Apple appears to be internally testing iOS 18.2.1 for the iPhone, based on evidence of the software update in our website's analytic logs this week. The logs have accurately revealed many iOS versions before they were released.
iOS 18.2.1 should be a minor update that fixes bugs and/or addresses security vulnerabilities, but it is unclear which specific issues might be resolved. The update...
Apple plans to release a new "HomePod" with a 7-inch LCD display, an A18 chip, and Apple Intelligence support in 2025, according to DigiTimes.
Google's Nest Hub
It is unclear how much the screen-equipped HomePod would cost, but Apple is seemingly aiming for a reasonable price. In a paywalled report this week, the supply chain publication said Apple has selected China-based manufacturer Tianma ...
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.
The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
On this week's episode of The MacRumors Show, we take a look ahead to all of Apple's expected hardware announcements for 2025.
Subscribe to The MacRumors Show YouTube channel for more videos
Rumors and reports from a range of reliable sources suggest that Apple will release at least 22 new products in 2025, with a series of minor to major updates and refreshes planned for the iPhone, iPads,...
