Apple's September 7 Event Page Features Animated Space-Themed Logo

Apple will hold its first fall event on Wednesday, September 7, and the event is now featured on Apple's website. As with all Apple events, if you visit the page on an iPhone or iPad, you can see an interactive augmented reality easter egg.

apple september 2022 event ar logo
For the September 7 event, which is titled "Far Out," Apple has designed a space-themed Apple logo and a black hole-style experience. Initiating the AR experience puts a black hole in the center of the room, which then shows stars in the shape of an Apple logo as you approach.

The stars continue to coalesce in and out of an Apple logo shape, and you can use pinch gestures to adjust the size of the black hole.

To view the AR experience, open up the Events website on an ‌iPhone‌ or ‌iPad‌ and tap on the Apple logo. From there, you can scan the area around you to see the logo in real time, or view it in "Object" mode to get a clearer picture of what it looks like without having to navigate your physical environment.

Apple's event will begin at 10:00 a.m. Pacific Time on Wednesday, September 7. In addition to being streamed on YouTube, the event can be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to the MacRumors live blog on the site or follow along with our MacRumorsLive Twitter account.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is in full swing, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

Oscar_440 Avatar
43 months ago
Far-out = Astrophotography
Score: 12 Votes (Like | Disagree)
Sirious Avatar
43 months ago
Anyone else thinking that "Far out" is a reference to the screen being "far out" towards the edges - no notch hint :)
Score: 9 Votes (Like | Disagree)
Dionte Avatar
43 months ago
I was thinking far out because of the rumored feature where you'll be able to send a text for help when you don't have any service, say on a hiking trip in some Canyon or if you get stranded on the international space station with no service.
Score: 9 Votes (Like | Disagree)
BuffaloJim Avatar
43 months ago
Finally … an astrophotography mode that can compete with the Google Pixels.

Or at least I can continue to hope.
Score: 8 Votes (Like | Disagree)
rpmurray Avatar
43 months ago

Black holes ?
The phones will have such a strong attraction that not even the money in your wallet can escape.
Score: 8 Votes (Like | Disagree)
julesme Avatar
43 months ago
Far out = better optical & digital zoom lens quality?
Score: 7 Votes (Like | Disagree)