Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.
Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.
Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new iPhone and Apple Watch, while the second event in October will be Mac and iPad-focused.
Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.
Popular Stories
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Apple today seeded the first betas of upcoming iOS 18.3 and iPadOS 18.3 updates to developers for testing purposes, with the software coming a week after Apple released iOS 18.2 and iPadOS 18.2.
iOS 18.3 and iPadOS 18.3 can be downloaded from the Settings app on a compatible device by going to General > Software update.
There's no word yet on what's included in iOS 18.3 and iPadOS 18.3, ...
Apple is working on a redesigned Magic Mouse that will address some "longstanding complaints," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said Apple in recent months has been working on a "full overhaul" of the Magic Mouse with a design that "better fits the modern era." However, he does not expect the new Magic Mouse to be released in the "next 12 to 18...
Apple plans to release a second-generation AirTag next year with "considerably" longer range for item tracking, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said the new AirTag will use Apple's second-generation Ultra Wideband chip, or equivalent technology. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it offers up...
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker.
iPhone 17 Pro concept render
Late last month, The Information's Wayne Ma claimed that the rear of the iPhone 17 Pro and iPhone 17 Pro...
iPhone users have largely avoided the Apple Intelligence features released prior to iOS 18.2, a new survey suggests.
A survey conducted by SellCell, a tech trade-in platform, has revealed that while nearly half of iPhone users—47.6%—consider AI an important factor when purchasing a smartphone, 73% of those who have used Apple's AI offerings feel that the features add little to no value...
Apple today shared the most downloaded iPhone and iPad apps and games of the year, localized for more than 30 countries and regions around the world.
The annual charts include the top free and paid apps and games, as well as the top Apple Arcade games, for the iPhone and iPad in the United States:
Top Free iPhone Apps
Temu: Shop Like a Billionaire
Threads
TikTok
ChatGPT
Go...
