Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads
Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display.
In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her iPhone 13 in water. "iPhone 13. Spill and splash resistant," reads the slogan. "Relax, it's iPhone."
In the second ad, titled "Edge," an iPhone 13 sits on a table in an apartment, and an incoming call proceeds to vibrate the phone right off the table and onto the floor with a loud thud. "iPhone 13 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone," reads the slogan.
The "Relax, it's iPhone" series isn't new, and Apple has shared other videos in this series to preview
Find My, the iPhone's durability, battery life, and other features. Apple has used the "Relax, it's iPhone" tagline for both the iPhone 12 and the iPhone 13.
Popular Stories
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more.
We've highlighted the top five Apple products that will have the biggest impact in...
Wednesday December 18, 2024 11:39 am PST by
Juli CloverApple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman.
Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup.
The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
Apple appears to be internally testing iOS 18.2.1 for the iPhone, based on evidence of the software update in our website's analytic logs this week. The logs have accurately revealed many iOS versions before they were released.
iOS 18.2.1 should be a minor update that fixes bugs and/or addresses security vulnerabilities, but it is unclear which specific issues might be resolved. The update...
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro.
The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.
Below, we recap rumors about the next-generation Apple TV.
Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital."
In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
