Amazon Prime Day: Get the 32GB Apple TV 4K for $109 ($70 Off) [Updated]

Update July 12: Amazon has discounted the Apple TV even further for Prime members, dropping the 32GB model to $109.00 and the 64GB model to $129.00, savings of $70 off the regular retail price. Original article is below.


Joining the early influx of deals on Apple products during Amazon Prime Day is now the Apple TV 4K, which has hit the best-ever price of $119.99, down from $179.00. This is the 32GB 2021 model with the new Siri Remote.

apple tv prime dayNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Compared to previous sales, this is about $30 cheaper and overall it's the lowest price we've ever tracked on the 2021 Apple TV 4K. As with all Prime Day deals, this one won't last long, so be sure to head to Amazon soon if you're interested.

Additionally, the 64GB Apple TV 4K is on sale for $139.99, down from $199.00, which is another best-ever price. Both models are currently in stock, but that might not last long.

Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime if you don't have it yet on Amazon.

Check out our article on The Best Apple Deals for Amazon Prime Day to stay up to date with this summer's big shopping event.

Related Roundup: Apple Deals

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 17 air dummy unbox therapy

iPhone 17 Air's Extreme Thinness Demoed in New Video

Tuesday April 22, 2025 10:22 am PDT by
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be. The iPhone 17 Air is expected to be ...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
ipad air windows 11 arm

M2 iPad Air Runs Windows 11 ARM via Emulation, Thanks to EU Rules

Tuesday April 22, 2025 5:01 am PDT by
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect. As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...

Top Rated Comments

kuwxman Avatar
36 months ago
Prime Day aka Amazon Yard Sale Day.
Score: 7 Votes (Like | Disagree)
JCCL Avatar
36 months ago

Should I get 32gb or 64gb? I mostly stream and don't play Apple Arcade games.
I have the 32 GB for a the same use scenario. Haven’t once felt I should have bought a larger capacity one.
Score: 3 Votes (Like | Disagree)
BuffaloTF Avatar
36 months ago
This deal is also available today at Target with their whole Target Day counter-promo. Runs thru Wednesday.
Score: 2 Votes (Like | Disagree)
Blackstick Avatar
36 months ago
Good price... but Amazon often has the 32GB that low or close to it. Just picked one up last month...

Attachment Image
Score: 2 Votes (Like | Disagree)
JoeShades Avatar
36 months ago

Are there any other reasons to go higher capacity on ATV besides gaming? Is it like a typical computer or iOS device where you can store multimedia on there? What else would eat into that space?
Only if you have a ton of apps, I have about 30-40 plus the Apple Apps and still have about 8 GB left right now but it fluctuates between more and less space
Score: 1 Votes (Like | Disagree)
svish Avatar
36 months ago
Another good offer from Amazon! $109 for 4K Apple TV is good.
Score: 1 Votes (Like | Disagree)