Apple Now Offering US Customers $50 Gift Card With Every Apple TV Purchase

After briefly taking down the Apple Store, Apple today began offering U.S. customers a $50 gift card with every Apple TV 4K or Apple TV HD purchase made through its online store.

apple tv pink 2
The promotion runs for the next two weeks from July 1 to July 14, and the gift card can only be used for a future Apple purchase. In other words, customers can't use it to knock $50 off the Apple TV they are buying. The Apple TV must be bought through Apple's online store, and the promotion is only open to individual customers.

Apple doesn't regularly offer promotions of this kind, but the company may be clearing inventory to make way for a new Apple TV model. Apple is working on a refreshed version of the Apple TV with an updated A14 chip and 4GB RAM, with the device set to be launched as soon as 2022, according to Bloomberg's Mark Gurman.

Apple analyst Ming-Chi Kuo has also said that Apple is working on a 2022 refresh of the Apple TV. Kuo believes that the new Apple TV will have an improved cost structure, which suggests a lower price point that is more competitive with other streaming media players.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
tvOS 18 Thumb 1

Apple Releases tvOS 18.4.1

Wednesday April 16, 2025 10:04 am PDT by
Apple today released tvOS 18.4.1, a minor update to the tvOS 18 operating system that came out last September. tvOS 18.4.1 comes two weeks after Apple released tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models. tvOS 18.4.1 can be downloaded using the Settings app on the ‌Apple TV‌. Open up Settings and go to System > Software Update to get the new software....
iPhone Security Feature 25

Five iPhone Security Features You Should Be Using

Wednesday April 16, 2025 4:15 pm PDT by
Apple has quite a few security features that it's added to iPhones, iPads, and Macs over the years. Now more than ever, it's important to make sure you're taking advantage of the built-in security tools that are available to keep yourself and your data safe, so we've rounded up a list of the most important options. If you don't already have these enabled, you might want to consider turning...

Top Rated Comments

swingerofbirch Avatar
37 months ago
The TV and discount not so interesting, but that this is what they took the store down for.

Think of what Amazon does on a daily basis let alone Prime Day.

I imagine Apple's online store being like the engine room of the Titanic when they update it for the $50 gift card: people turning huge wheels and shoveling coal to get the thing turned back on as fast as they can.
Score: 7 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
37 months ago

Might it be that Apple selling the current model with a $50 gift card means that a new model priced at $50 below the current price is imminent?
I don't understand this logic.
Score: 5 Votes (Like | Disagree)
danny1305 Avatar
37 months ago

A minor bribe on an expensive product. Trying to get rid of old stock before the new one releases?
That’s literally what the article says…
Score: 5 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
37 months ago
To be fair this is a nice offer, if you’re in the Apple eco-system that is. It brings the cost down to a more palatable level…
Score: 5 Votes (Like | Disagree)
charlien Avatar
37 months ago

How is it that Apple thinks a lower price will sell a failed product? Fire TV is by far the best Smart TV OS, Apple TV needs to skip the Hardware and stick with the App.
Admittedly, I haven’t tried Fire TV but have tried Roku and Android TV boxes. Way too much advertising, slow performance, and freezing content. Exact same media is fine with my ATVs and without advertising. Is Fire TV better than the platforms I mentioned?
Score: 4 Votes (Like | Disagree)
reallynotnick Avatar
37 months ago

But what would that new more powerful model possibly have? The only thing I can think of is turning it into a gaming console of sorts able to play AAA games. And as we all know, there aren't many of those games so it'd be hardware without software. For just media consumption, I don't see anything they could possibly add to it.
Other than just better performance there are still quite a few things they could add (not saying they would add some of these things or that they all require a new chip to do)

VP9 Profile 2
AV1
H.266
120fps
HDR10+
HLG
Bitstreaming support for all audio
8K
VRR/QMS
Score: 3 Votes (Like | Disagree)