Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset.

Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should "stay tuned" to see what Apple has to offer.
I am incredibly excited about AR as you might know, and the critical thing to any technology including AR is putting humanity at the center of it. And that is what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps in the App Store, which provide AR experiences for millions of people around the world.
I think despite that, we're still in the very early innings of how this technology will evolve. I couldn't be more excited about the opportunities we've seen in this space and sort of stay tuned and you'll see what we have to offer.
Though Apple has not confirmed its work on an AR/VR wearable device, rumors have been circulating about it for years now. Apple's headset is expected to offer mixed reality technology, with a curved visor and soft mesh that fits against the face. It will be lighter than other headsets on the market, and will use an Apple Watch-like strap to hold it in place.
The headset is rumored to feature two
4K micro-OLED displays,
15 camera modules,
powerful processors equivalent to the M-series chips,
eye tracking capabilities,
hand gesture support, and spatial audio. When it launches, the headset could
cost somewhere around $3,000.
Apple is expected to debut the headset as soon as next year, and has already been demoing it to board members, suggesting it is getting closer to being finished.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...