iOS 16 and macOS Ventura Combat Email Spoofing With Support for Verified Brand Logos in Mail App

iOS 16 and macOS Ventura add support for the Brand Indicators for Message Identification (BIMI) standard in the Mail app, helping users to easily verify authenticated emails sent by brands by displaying the brand's logo alongside the email's header.

iOS 16 Digitally Certified Mail
In the Mail app, emails sent by brands with a BIMI record are marked with a "Digitally Certified" label, which is visible after tapping to expand the email's header. Next to the label, a "Learn More" link leads to the following message: "This email was verified as coming from the owner of the logo shown and the domain [example.com.]"

For a brand's logo to be displayed, the sender's domain must pass DMARC authentication checks, according to the BIMI Group website. If the email passes authentication, the Mail app queries the DNS for a corresponding BIMI record.

Based on a tweet shared by software engineer Charlie Fish, it appears that Chase Bank is an example of a brand that has implemented BIMI, with the Chase logo appearing next to an email sent by the bank in the Mail app on iOS 16. BIMI is also supported by Gmail, Yahoo Mail, and Fastmail, according to BIMI Group.


This is just one of several new features added to the Mail app on iOS 16 and macOS Ventura, with others including the ability to unsend an email up to 10 seconds after sending it, scheduled emails, notifications if you forget to include an attachment on an email, support for rich links in emails, improved search functionality, and more.

Related Forum: iOS 16

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

mikethemartian Avatar
45 months ago

While I always welcome features that increase security or privacy, I don't think this will make much of a difference because inattentive or ignorant users are easily fooled by logo graphics attached by scammers to messages. Plus from a behavioral perspective, scammers rely on fear and greed emotions. The human fight-or-flight reflex means that red flags such as obviously bogus URLs, awful grammar, bizarre word choice, or a government agency asking for gift cards are all too often ignored or discounted.
Reminds me of the scene in Catch Me If You Can when Abagnale takes the Pan-Am logos off of model planes and placed them on forged checks.
Score: 8 Votes (Like | Disagree)
Corsig Avatar
45 months ago
Waiting for someone to say this isn’t fair for the spoofers
Score: 4 Votes (Like | Disagree)
surfzen21 Avatar
45 months ago
Even if its not perfect, its definitely a step in the right direction. Knowing is on Apple's radar is a good thing.

I get a lot of these fake emails and had to do a double check on at least a few. Domain spoofers make it even more difficult.
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
45 months ago
Excellent move!
Score: 4 Votes (Like | Disagree)
[AUT] Thomas Avatar
45 months ago
Not a fan of BIMI because it's once again not a solution, but just another overly complex workaround to fixing a broken system.

If all mail-servers required and enfored an organization validated server certificate for inbound connections from other servers the amount of spoofed mails and junk would be reduced by 99+%. Unfortunately, no mail provider can do that alone...

If that was about to be required by law, there would be an instant adoption and the problem essentially solved.
Score: 3 Votes (Like | Disagree)
boing Avatar
45 months ago

Apple (or the IETF) needs to replace IMAP. It was written for another age, and it's way long in the tooth.

Basically, security needs to be baked in instead of security as an afterthought. Verified senders needs to be a part of the infrastructure. It's ok to have unverified senders, but they should be marked as-such.

These days, certs are free and processing power is cheap, so issuing everyone a cert and using them for validation shouldn't be as much of a burden as it was back in the day.
No we don't want Apple (or any other big company) to replace IMAP or SMTP or HTTP. Those are the last three major open protocols left that are widely supported, even by the monopolies in email (Microsoft and Google). We should be encouraging their use to keep the Internet open, rather then siloed. Do you want what happened to chat to happen to email? In the past there were open chat standards like XMPP, well just a few days ago Google shutdown Google Talk which supported XMPP, the last widely used chat service to support XMPP. Now you have to decide to use Facebook Chat, Google Chat, Skype, WhatsApps, LINE, etc etc.. all which are siloed and don't communicate with each other or can be run on-premise in your own datacenter. You know how annoying it is for me as a Android phone user when someone uses iMessage to send me something that is not supported in my normal SMS app. I wish Apple would support RCS.

You need to understand email is comparable to phone service (calls and SMS) in the sense it is a widely supported standard, due to it being long in the tooth. These standards are open where anyone can contact you. To deal with spam email or calls, the easy thing to do is only accept them from people on your whitelist you trust. This is how most chat networks work, only people that know you (such as have your phone number in their contacts) can see to add you, which is why you notice less spam.

SMTP already supports sender verification as already described in the forum using SPF and DKIM. The mail server just needs to enforce using it. I don't think they should be blocking email completely just because the SPF or DKIM fails (since many people misconfigure it), but it should cause the mail system to score the email so high it ends up in the spam folder. When it comes to phone calls, they are trying to implement STIR/SHAKEN to combat the same thing with phone calls when it comes to verification to combat spoofing.

Even with email verification it won't completely fix the spam issue since a lot of spam is verified. A lot of email is being sent from hacked email accounts, which will look like they are verified. This means that the root of the issue with this is login authentication. Things are already occurring to improve login authentication, but using a unique hard to guess password for your email account is a major first step. A major second step being MFA. In most instances users pick easy to guess passwords, and even worst reuse that password at other places. Once one of these other places gets hacked, they have your email password. Your email password should be treated like one of you most important passwords, since every service you sign up requires your email for communication, including for security purposes. Simple security practices can go a long way to resolving a lot of issues. If your system gets hacked by way of a virus, then you are completely compromised and nothing will really protect you at that point other then a virus program that can detect and block malicious activity occurring on your system due to the virus infection.

So no we don't want to replace those, we just want to improve them as what have been occurring over the years, such as with HTTP/1.1 moving to HTTP/2, and now HTTP/3, all of which still work in a web browser. Having alternatives is not a problem, but replacing what is already open and supported will just make things more siloed since most of the companies (Google, Microsoft, and Apple) making the decisions do it for their own interests.
Score: 2 Votes (Like | Disagree)