Dutch Regulator Now Happy With Apple's Rules Surrounding Dating Apps

Following a months-long saga, the competition regulator in the Netherlands has finally accepted concessions by Apple to allow dating apps in the App Store to use alternative payment methods (via Reuters).

iOS App Store General Feature Sqaure Complement
On Friday, the Authority for Consumers and Markets (ACM) released an update stating that "Apple now complies with the rules" regarding dating apps' ability to let their customers pay in different ways other than Apple's own payment method. The statement continued:

"That is why ACM no longer needs to impose a new order subject to periodic penalty payments. Over the past few months, ACM had collected information from dating-app providers and independent experts before its assessment that Apple complied with the order."

In December 2021, the ACM announced that Apple must let dating apps accept alternative payment methods on the ‌App Store‌ in the Netherlands. Apple complied with the demand, but it initially required Dutch dating apps to submit a separate app binary to accept alternative payments.

The ACM had remained unsatisfied with the changes, and the regulator fined Apple a total of €50 million between January and March for failing to comply with the order.

Apple dropped its requirement that dating apps compile a separate binary, which the regulator had deemed "unreasonable" and an "unnecessary barrier" for developers of dating apps. Apple also announced further changes to its policies on Friday, but said it does not believe these updates are "in the best interest" of user privacy or data security, and it is continuing to appeal the original ACM order.

"Until recently, customers of dating apps had only been able to pay using the payment method that Apple imposed," the ACM wrote in its latest update. "In ACM's opinion, Apple abused its dominant position with those practices. From now on, dating-app providers are able to let their customers pay in different ways."

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Apple Lumon Terminal Pro

Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Wednesday March 26, 2025 12:19 pm PDT by
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site. The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Supports 8K Video Recording, Suggests Leaker [Updated]

Wednesday March 26, 2025 4:06 am PDT by
Update 7:25 pm: Based on comments from our forums, it appears the original Weibo post may have been mistranslated and "8K" actually refers to the high price of the device rather than 8K video recording capabilities. The iPhone 16 Pro currently starts at 7,999 yuan in China. Our original article follows below. Apple's forthcoming iPhone 17 Pro models are capable of shooting 8K video, up...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...
Generic iOS 19 Feature Mock

Gurman: Jon Prosser's iOS 19 Mockups 'Aren't Representative' of Redesign

Tuesday March 25, 2025 4:47 pm PDT by
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media. According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June." Gurman made the same comment ...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...

Top Rated Comments

seanmills1020 Avatar
37 months ago
What is the most popular Dutch dating app?

TWO LIPS.
Score: 13 Votes (Like | Disagree)
Justin Cymbal Avatar
37 months ago
I’m happy that they’re happy

Everyone is happy

???
Score: 10 Votes (Like | Disagree)
genovelle Avatar
37 months ago
Well they are still going to have to pay the other 27% via invoice and now will be on the hook for fraud compliance and chargeback management. The Netherlands needs to regulate those companies and their deceptive behaviors. That industry has always been shady. They want to control cancellations like on websites. Good luck figuring out how to successfully cancel now. Some shady sites will keep charging you after you officially cancel forcing a second call.
Score: 9 Votes (Like | Disagree)
genovelle Avatar
37 months ago

What exactly was the concession again? The developers still need to pay Apple their cut even on transactions made via third party payment options, right?
These companies just want to bring their true revenue driver to iOS. Cancellation dodging. Apple makes it too easy to cancel. They will quadruple their profits
Score: 8 Votes (Like | Disagree)
senttoschool Avatar
37 months ago

why only dating apps? why are they special?
Dating apps have a monopoly on tech lobbyists in the Netherlands.
Score: 6 Votes (Like | Disagree)
kc9hzn Avatar
37 months ago

These companies just want to bring their true revenue driver to iOS. Cancellation dodging. Apple makes it too easy to cancel. They will quadruple their profits
This is probably unfortunately true considering that Match Group has been one of the groups stateside fighting for alternative payment systems. They’re definitely masters of the dodgy subscription scheme, with multi month mandatory payment schemes (for Match itself, you simply can’t get a subscription month by month, they’re either three, six, or twelve months, but you pay each month), difficult cancellations (considering that “match.com subscription cancellation” and “match.com subscription refund” are two of the top Google autocomplete suggestions for “match.com subscription” gives you a bit of an insight into what you’re getting into), and they’ve been known flat out to engage in fraud to get you to pay up (they got busted by US courts back in 2019 or early 2020 sending messages from fake profiles to people using Match.com for free, in order to trick them into paying so they could see messages).

This is Match Group, the face of mainstream online dating (only real competition is eHarmony and Bumble). And this is just Match.com, I can only imagine how aggressively monetized Tinder is (and some of their other properties are), and the subtle algorithmic tweaks and dark patterns they employ to convince you to pay for it. I’ve vowed never to give Match Group a single cent more, personally, due to how dodgy they are.

So it really wouldn’t surprise me at all if cancellation dodging is part of the plan. I was downloading apartment apps back in 2019, and I downloaded what turned out to be an exclusively Dutch app. And, before I could realize that, I’d picked the trial subscription option (3 days, followed by a $100+ USD price per month or maybe six month period). The fact that cancellation of Apple subscriptions is so easy and trustworthy was a real life saver. I was able to quickly realize “wait, these are all Dutch listings” and immediately cancel the subscription during the trial phase.
Score: 4 Votes (Like | Disagree)