Display Industry Analyst Expresses Skepticism About 12-Inch MacBook Rumor

Last week, Bloomberg's Mark Gurman reported that Apple was considering launching an all-new 12-inch notebook at the end of 2023 or in early 2024. Gurman said it was unclear if the notebook would be a low-end MacBook or a higher-end MacBook Pro.

2016 12 inch macbook feature
In response to the report, Ross Young of Display Supply Chain Consultants has revealed that he is currently "skeptical" about a new 12-inch MacBook.

"We are skeptical on a 12" MacBook at this point," wrote Young, in tweet shared with his Super Followers today. "Apple's strategy for notebooks is currently 13" and larger. Companies in the MacBook Pro display supply chain we talked to are not aware of it."

Gurman and Young are both very reliable sources when it comes to future Apple products, so it is possible that Apple is still in the early stages of developing a new 12-inch MacBook, to the point that the company's supply chain currently has no knowledge of the plans. Apple also routinely prototypes a wide variety of products internally, and it does not always move forward with releasing all of them, as Gurman pointed out.

Young has revealed a wide range of accurate insights into Apple's plans, such as the iPhone 13 Pro's ProMotion display, the sixth-generation iPad mini's 8.3-inch display, the 14-inch and 16-inch MacBook Pro's mini-LED displays with ProMotion, the ‌new MacBook Air's slightly larger 13.6-inch display size, and more, so his comments are worth taking seriously, but it's still too early to rule out the possibility of a new 12-inch MacBook.

Apple has released both lower-end and higher-end 12-inch notebooks in the past. At the low end, Apple introduced an ultra-thin 12-inch MacBook that weighed just two pounds in 2015, but the notebook was discontinued in 2019. And at the higher end, Apple offered a 12-inch PowerBook G4 in the mid-2000s, prior to the original MacBook Pro.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
35 months ago
I pick Mr. Ross Young over Mr. Mark Gurman. Agree with a comment above. What we need is a 18" MacBook.

Please introduce iMac color's line up.
Score: 11 Votes (Like | Disagree)
azentropy Avatar
35 months ago

There is a reason it got ditched. Also we want bigger screen real estates. So, no this is not going to happen. Not for a Macbook anyway.
That is one reason, but the bigger reason IMO was poor performance and battery life. Both of those issues are addressed quite nicely with Apple Silicon.
Score: 8 Votes (Like | Disagree)
azentropy Avatar
35 months ago
I really thought Apple's first Apple Silicon Mac was going to be a 12" MB and they were going to price it at $999 or less. They surprised me with making the entry MBA @ $999. Now with the MBA going up to $1199 there might be room to bring in back a 12" MB at that price point.
Score: 7 Votes (Like | Disagree)
UltimateSyn Avatar
35 months ago

We're missing a 18", not a 12" in this lineup.
At the low low weight of 6.7 pounds.
Score: 7 Votes (Like | Disagree)
cambric Avatar
35 months ago
Well now with the new MBA released, prepare for 4-5 articles per week about this computer for the next two years or so
Score: 6 Votes (Like | Disagree)
JPack Avatar
35 months ago
You can feed bad info to find leakers, but you can’t do the same to the supply chain. The LCD makers ask for money upfront to build capacity.

Young +1
Score: 6 Votes (Like | Disagree)