Apple Increasing Starting Pay for Hourly Workers to at Least $22 Per Hour

Apple today notified employees that it is increasing starting pay for hourly workers to a minimum of $22 per hour, and higher in certain markets, reports The Wall Street Journal. The move comes as the company seeks to deal with inflation, a tight labor market, and recent unionization efforts.

Apple Logo Cash Feature Blue
The new starting wage represents a 45% increase compared to 2018 and will most prominently affect retail workers. Salaried positions are also expected to see starting increases.

“Supporting and retaining the best team members in the world enables us to deliver the best, most innovative, products and services for our customers,” an Apple spokesman said in a statement. “This year as part of our annual performance review process, we’re increasing our overall compensation budget.”

Apple retail workers have started looking to unionize in a small number of stores, seeking higher pay and expanded benefits such as increased vacation time and improved retirement options.

Just today, Apple's head of retail Deirdre O'Brien sent a video message to retail store employees to address those efforts, arguing that while it is workers' right join a union, there could be downsides for workers if they choose to do so.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
macbook pro blue green

When Will Apple Release the M5 MacBook Pro?

Wednesday March 26, 2025 4:53 pm PDT by
Apple regularly refreshes the MacBook Pro models, and a new version that uses M5 series chips is in the works. Apple just finished refreshing most of the Mac lineup with M4 chips, and now it's time for the M5. Rumors suggest that we could see the first M5 MacBook Pro models this fall. Design There have been no rumors of a design update for the M5 MacBook Pro models that are coming this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 18 4 Ambient Music Control Center

How to Use iOS 18.4's New Ambient Music Feature in Control Center

Thursday March 27, 2025 7:45 am PDT by
The upcoming iOS 18.4 update for the iPhone adds an Ambient Music feature to Control Center. Below, we take a closer look at how it works. iOS 18.4 is currently in beta, so the Ambient Music feature is not widely available yet. The update will likely be released to the general public next week. To use the feature on iOS 18.4, open Control Center and tap on the plus sign in the top-left...
Foldable iPhone 2023 Feature 1

'iPhone Fold' to Feature Metallic Glass Hinge That Resists Deformation

Thursday March 27, 2025 4:21 am PDT by
Last week, we covered a report claiming that Apple's book-style foldable iPhone (or "iPhone Fold," as we are provisionally calling it here) will use liquid metal hinges to improve durability and help minimize screen creasing. Today, a Chinese leaker provided more details on the properties of this hinge material that help to clarify why Apple chose it for its first foldable device. According...

Top Rated Comments

exoticSpice Avatar
37 months ago
Apple feeling the union heat! good.
Score: 50 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago
??‍ It's about time. Good move by Apple. I’m sure Apple retail employees will be happy. Apple needs to work on the benefit packages too.
Score: 28 Votes (Like | Disagree)
macar00n Avatar
37 months ago
Bravo, Apple. If customers can't afford higher prices due to this, that is tough for the customers, but doesn't mean we should pay workers below a living wage. If you can't afford an iPhone after this, that's nothing compared to retail workers that work full time and still can't afford to live. This will put positive pressure on other companies.

The cynic in me knows this is primarily to avoid unionization, but this will pressure other companies to keep up with wages nevertheless.
Score: 19 Votes (Like | Disagree)
Justin Cymbal Avatar
37 months ago
I’m glad that Apple is doing this

I applied to work at the Apple Store about 10 years ago but didn’t get hired at that time

I would love to try to reapply, especially now that the starting pay is $22/hour
Score: 19 Votes (Like | Disagree)
JPack Avatar
37 months ago
Too late. Unionization will still likely happen.

If you know anything about labor relations, unionization happens overwhelming because of inequality, perceived or otherwise. A simple pay increase won't fix arbitrary decisions on promotions, vacation scheduling, overtime opportunities, and overall career advancement in the organization.
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago

Don’t be too quick to pat Timmy on the back. This will simply be passed down to us through an increase in cost for upcoming devices.
Oh yeah, lol the prices of iPhones will be going up. It's the consumers that end up paying in the end. But Apple made too much money selling that $19 Apple polishing cloth.
Score: 14 Votes (Like | Disagree)