Apple to Launch New Apple Watch Pride Bands as Soon as This Week

Update: Since this story was published, Mark Gurman has clarified that he was referring only to new Apple Watch Pride bands, not a new "Pride" version of Apple Watch. The story headline has been revised to reflect the clarification.


Apple will soon announce the launch of a new "Pride" edition of the Apple Watch Series 7, along with a selection of new bands to celebrate Pride Month, based on information shared by Bloomberg journalist ‌Mark Gurman‌.

apple 2021 braided solo loop pride edition

2021 "Pride Edition" Braided Solo Loop

Over the last four years, Apple has debuted new Apple Watch Pride bands in the month of May, and last year on May 25 the company launched a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.

This year, however, Apple could add something new to the mix by unveiling an actual "Pride version" of its latest Apple Watch alongside the new bands, assuming Gurman's choice of words is accurate.


According to the journalist's sources, updated marketing materials have already been sent to Apple's retail stores including images of the new Pride edition Apple Watch, and they'll be followed by new Pride bands, although they are set to arrive later this week.

In the meantime, Apple's existing Pride variants of its Braided Solo Loop and Nike Sport Loop can still be found exclusively on Apple's online store.

Popular Stories

Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...
iPad Pro vs iPhone 17 Air Feature

Here's How Thin the iPhone 17 Air Might Be

Friday January 17, 2025 3:38 pm PST by
For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We know the iPhone 17 Air is going to be super slim, but...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
apple power beats pro 2

Powerbeats Pro 2 Coming Soon: Apple to Announce Them 'Imminently'

Sunday January 19, 2025 8:25 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon. Powerbeats Pro 2 images found in iOS 18 code In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...

Top Rated Comments

Vangeli Avatar
35 months ago
I have every one so far but the latest one is gonna be difficult to top; eager to see what they’ve made.


Score: 33 Votes (Like | Disagree)
GhostOS Avatar
35 months ago
That band looks awesome, can't wait to see this year's version! ?️‍?
Score: 13 Votes (Like | Disagree)
SqB Avatar
35 months ago
The one pictured is from last year and it’s going to be tough to beat. My wife and I get frequent compliments on that band and they are very comfortable. I hope this years version is also braided because I’m hooked on that style.
Score: 11 Votes (Like | Disagree)
Pezimak Avatar
35 months ago
Not really into the whole pride stuff, but damn that looks cool.
Score: 11 Votes (Like | Disagree)
Rychiar Avatar
35 months ago
I still can’t even imagine buying an official apple band… they’re soooo overpriced and a band is something easily replicated by third parties, often for the better
Score: 11 Votes (Like | Disagree)
nortonandreev Avatar
35 months ago
Just got the new watch face!



Attachment Image
Score: 11 Votes (Like | Disagree)