Apple's Struggles With Long-Rumored AR/VR Headset Detailed in New Report

The Information's Wayne Ma today published a lengthy report detailing technical and leadership challenges that Apple has faced during development of its long-rumored AR/VR headset, which is currently expected to be announced by the end of 2023.

apple ar headset concept 1

Apple headset render created by Ian Zelbo based on The Information reporting

For example, the report claims that Apple's team working on the headset, led by former Dolby executive Mike Rockwell, regularly had to fight to get help with the project from other parts of the company. As of mid-2017, the team also worked out of office buildings in Sunnyvale, California that were several miles away from Apple's headquarters, which allegedly "helped preserve the group's invisibility to the rest of Apple."

In early 2018, for example, one of Rockwell's team members asked Apple's camera hardware engineering group to add a firmware feature that would improve the speed with which the headset's cameras could capture images and reproject them in a display. Rockwell's group wanted to include the feature in a prototype headset ahead of an important demo for Apple's top 100 employees, known as the T100. The member of Rockwell's group was told the headset wasn't a priority and his group would have to wait until after the iPhone XS shipped later that year.

The report adds that the team considered swappable batteries for the headset that would enable users to wear it for up to eight hours per day, but the idea was eventually scrapped due to the complexities involved. As of 2021, the headset had a battery that could last "several hours, in line with similar products," according to the report.

The full report outlines many other challenges and is a worthwhile read for those interested in the development of Apple's headset.

Bloomberg's Mark Gurman, Takashi Mochizuki, and Debby Wu previously outlined issues that Apple has faced with the headset, ranging from overheating to camera and software challenges. Gurman said the headset will be powered by two chips, with at least one on par with the M1 Pro chip in the latest 14-inch and 16-inch MacBook Pro models.

The Information last year shared a render of Apple's supposed headset based on a "late-stage prototype" that it viewed. The report claimed the headset would have a curved visor with a soft mesh material, swappable headbands, and dual 8K displays. There may even be a third display, according to display industry consultant Ross Young.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...

Top Rated Comments

dbwie Avatar
38 months ago
We already have a built in, high tech AR/VR capability. It’s called our imagination. It’s free, no installation required.
Score: 12 Votes (Like | Disagree)
Jimmdean Avatar
38 months ago
This should be something they work on without telling anyone they’re working on it.

because this is one of those things no one cares about until it’s impressive enough that they cannot ignore it.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
38 months ago
Way too many issues with this product.

I honestly don't think anyone in the AR/VR is interested anymore. Niche Market!
Score: 9 Votes (Like | Disagree)
filmantopia Avatar
38 months ago

So it won't be for gaming, since apple are awful at gaming. So what will it be for? Design work? browsing reddit on a giant screen?
It'll be for everything, and more (that we simply have not imagined yet). It's a computer that's not bound by a 2D rectangle that sits in front of you.
Score: 9 Votes (Like | Disagree)
filmantopia Avatar
38 months ago
With any new major product, huge challenges are to be expected. Otherwise, everyone would already be making incredibly successful AR/VR products. Apple's tenacity and ability to overcome such challenges to produce a desirable, useful product is why Apple is successful at popularizing new platforms. That said, it's interesting to hear about the details.

As far as battery life, this mixed reality headset is looking like it's more in the realm of an "AR Mac"-- so while more battery is always better, it won't NEED to last all day. Whereas the AR glasses, which will launch a few years later, is more like an "AR iPhone", in which case extended battery is more critical.
Score: 8 Votes (Like | Disagree)
erikkfi Avatar
38 months ago
Looking forward to "great, part-day battery life."
Score: 7 Votes (Like | Disagree)