Apple Defends Ecosystem in Australia as Antitrust Firefighting Around the World Continues - MacRumors
Skip to Content

Apple Defends Ecosystem in Australia as Antitrust Firefighting Around the World Continues

Apple has robustly defended its ecosystem in a submission to Australia's competition watchdog, amid growing global scrutiny of the power of big tech companies and "gatekeeping."

applerundleplaceaustralia
The Australian Competition and Consumer Commission (ACCC) has scrutinized Apple's ecosystem in a series of investigations since last year and encouraged the company to give users more control over preinstalled apps and services. In a detailed response to the ACCC's Digital Platform Services Inquiry Discussion Paper, Apple argued that proposed changes to its ecosystem "would reduce incentives for dynamic firms like Apple to innovate and develop new and differentiated products" and expose users to a "far less secure and private environment."

Apple is puzzled that the competition and consumer protection agency would prioritise purported competition concerns which lack cogent evidence of harm, over clear and present severe damage to users that they experience every day. That is not what consumers want to see as outcomes of legislative reform - they want stronger, not weaker, protection - from the unlawful conduct which affects the hundreds of thousands of Australians every year whose information is stolen, scammed, traded and exploited to their detriment.

Apple highlighted confidential data that it submitted to the ACCC that shows there is "a meaningful, consistent, and upward-trending willingness of users to switch between devices and platforms, and an ongoing capacity for them to do so." The company also argued that it competes with "other software distribution platforms to attract developers to the App Store," citing web apps as an example of "an alternative means for developers to distribute apps to iOS users."

Australia is among the many countries now heavily scrutinizing Apple's ecosystem and threatening pervasive legislation in an attempt to force changes, including the United States, the United Kingdom, Japan, South Korea, the European Union, and more, with a clear appetite from global regulators to explore requirements around app store policies, app sideloading, and interoperability.

See Apple's full response to the ACCC for more information.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

Apple vs DOJ Feature

Apple and DOJ Hold Early Settlement Talks in iPhone Antitrust Case

Friday July 17, 2026 10:46 am PDT by
Apple is working to settle an antitrust lawsuit with the U.S. Department of Justice, reports Bloomberg. Apple has proposed several offers and is now in early settlement talks with the DOJ. The DOJ sued Apple for antitrust violations in 2024 as part of an expansive antitrust investigation into major tech companies. The government accused Apple of getting customers "hooked" on its platform...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Next Month With These 12 New Features

Thursday August 6, 2026 7:03 am PDT by
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...
AirPods Ultra Mock

'AirPods Ultra' to Launch as Soon as Next Month

Friday August 7, 2026 10:58 am PDT by
Apple has been planning to release AirPods with cameras as early as this year, according to Bloomberg's Mark Gurman. If so, they could be unveiled as soon as September alongside the iPhone 18 Pro models and the long-rumored foldable iPhone. The earbuds are expected to have a design similar to the AirPods Pro 3, but with tiny cameras. Given the AirPods with cameras will likely be more...

Top Rated Comments

56 months ago
Uh oh, yet another continent the faithful will say Apple should pull out of. There's always Antarctica.
Score: 13 Votes (Like | Disagree)
jakey rolling Avatar
56 months ago

Maybe apple should put Australia in its rear view mirror.
There it is.
Score: 12 Votes (Like | Disagree)
56 months ago
This decade has been Anti everything good :(
Score: 11 Votes (Like | Disagree)
56 months ago
Had Apple not locked down iOS in the beginning, and ran it much more like macOS from the start...does anyone truly believe: 1) they would have made any less money (measurably)? 2) the iPhone would not be secure?

Both ideas are very doubtful.
Score: 11 Votes (Like | Disagree)
jakey rolling Avatar
56 months ago

No it isn't.

If devs choose to leave the Apple App Store to either go it alone or be exclusively in another store we as consumers lose:
[LIST=1]
* The convenience of a one stop shop for app purchases and updates
* The security/privacy of Apple's payment system versus others
* The very clear privacy declarations that the Apple store requires.

Here's the thing - none of those things will go away. Apple will still have a store, and you can still rest cozy in your little well-protected walled garden with your iNanny watching over you, if you want. All you need to do is not buy apps from other stores. While that might be a tad inconvenient because you really really want that killer app - that still becomes your choice, instead of Apple's. And it's still a far less invasive suggestion than you walled-garden fans telling us to ditch our iPhones and switch to Android every time this subject comes up.
Score: 9 Votes (Like | Disagree)
I7guy Avatar
56 months ago
While apple has to follows laws, iOS will wind up like android, unfortunately.
Score: 9 Votes (Like | Disagree)