Apple Defends Ecosystem in Australia as Antitrust Firefighting Around the World Continues

Apple has robustly defended its ecosystem in a submission to Australia's competition watchdog, amid growing global scrutiny of the power of big tech companies and "gatekeeping."

applerundleplaceaustralia
The Australian Competition and Consumer Commission (ACCC) has scrutinized Apple's ecosystem in a series of investigations since last year and encouraged the company to give users more control over preinstalled apps and services. In a detailed response to the ACCC's Digital Platform Services Inquiry Discussion Paper, Apple argued that proposed changes to its ecosystem "would reduce incentives for dynamic firms like Apple to innovate and develop new and differentiated products" and expose users to a "far less secure and private environment."

Apple is puzzled that the competition and consumer protection agency would prioritise purported competition concerns which lack cogent evidence of harm, over clear and present severe damage to users that they experience every day. That is not what consumers want to see as outcomes of legislative reform - they want stronger, not weaker, protection - from the unlawful conduct which affects the hundreds of thousands of Australians every year whose information is stolen, scammed, traded and exploited to their detriment.

Apple highlighted confidential data that it submitted to the ACCC that shows there is "a meaningful, consistent, and upward-trending willingness of users to switch between devices and platforms, and an ongoing capacity for them to do so." The company also argued that it competes with "other software distribution platforms to attract developers to the App Store," citing web apps as an example of "an alternative means for developers to distribute apps to iOS users."

Australia is among the many countries now heavily scrutinizing Apple's ecosystem and threatening pervasive legislation in an attempt to force changes, including the United States, the United Kingdom, Japan, South Korea, the European Union, and more, with a clear appetite from global regulators to explore requirements around app store policies, app sideloading, and interoperability.

See Apple's full response to the ACCC for more information.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

MacRumors x Bloomberg Banner Cool

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
iOS 26

iOS 26.3.1 Update for iPhones Coming Soon as 'Apple Experience' Nears

Sunday February 22, 2026 5:29 pm PST by
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks. Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday February 20, 2026 3:21 am PST by
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that have been leaked about ...
iPhone 18 Pro Deep Red Feature

Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors

Sunday February 22, 2026 8:41 am PST by
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Low Cost A18 Pro MacBook Feature Pink

Apple's Low-Cost Colorful MacBook: All the Rumors

Friday February 20, 2026 2:37 pm PST by
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before. We've rounded up everything we know about the low-cost MacBook ahead of its March debut. Design Rumors about the MacBook's design make it sound a lot...

Top Rated Comments

50 months ago
Uh oh, yet another continent the faithful will say Apple should pull out of. There's always Antarctica.
Score: 13 Votes (Like | Disagree)
jakey rolling Avatar
50 months ago

Maybe apple should put Australia in its rear view mirror.
There it is.
Score: 12 Votes (Like | Disagree)
50 months ago
Had Apple not locked down iOS in the beginning, and ran it much more like macOS from the start...does anyone truly believe: 1) they would have made any less money (measurably)? 2) the iPhone would not be secure?

Both ideas are very doubtful.
Score: 11 Votes (Like | Disagree)
50 months ago
This decade has been Anti everything good :(
Score: 11 Votes (Like | Disagree)
jakey rolling Avatar
50 months ago

No it isn't.

If devs choose to leave the Apple App Store to either go it alone or be exclusively in another store we as consumers lose:
[LIST=1]
* The convenience of a one stop shop for app purchases and updates
* The security/privacy of Apple's payment system versus others
* The very clear privacy declarations that the Apple store requires.

Here's the thing - none of those things will go away. Apple will still have a store, and you can still rest cozy in your little well-protected walled garden with your iNanny watching over you, if you want. All you need to do is not buy apps from other stores. While that might be a tad inconvenient because you really really want that killer app - that still becomes your choice, instead of Apple's. And it's still a far less invasive suggestion than you walled-garden fans telling us to ditch our iPhones and switch to Android every time this subject comes up.
Score: 9 Votes (Like | Disagree)
50 months ago
I'm going to keep saying it, they should have found a middle ground early on. Its going to be death by a 1000 paper cuts with conflicting rules from every authority on the planet if they don't cave on some things and strike a balance...and its probably too late.
Score: 9 Votes (Like | Disagree)