Former Apple Design Chief Jony Ive Shares His 12 Favorite Tools of the Trade

Former Apple design chief Jony Ive, who still partners with Apple on products, has revealed his 12 must-have design tools for making, marking, measuring, and carrying with him every day.

jony ive ipad pro
The list appears in a special issue of Financial Times' "How to Spend It" magazine (paywalled), of which Ive is guest editor, and the designer uses the opportunity to put the focus on his obsession with "making."

  • Torque wrench — Snap-On adjustable torque wrench, £455
  • Tonearm — Linn titanium Ekos SE tonearm, $5,645, basilaudio.com
  • Hex Keys — Wiha colour-coded hex L-Key set, from $3.69
  • Paper folder — Paper folder, hwebber.co.uk
  • Measuring Tape — Hermès leather In The Pocket measuring tape, $530
  • Loupe — Vintage brass folding magnifier by Leitz Wetzlar, from Ive’s personal collection
  • Fountain pen — Vintage pen by Montegrappa, from Ive's personal collection
  • Eraser — Graf Von Faber-Castell platinum-plated eraser, £100, jacksonsart.com
  • Pencil case — Vintage leather pouch by Visvim, from Ive's personal collection
  • Protractor — Mitutoyo 6in universal bevel protractor, £264
  • Depth gauge — Starrett 440Z-3RL depth micrometer, $355
    Weather station — Wempe Navigator II ship’s clock and weather station, $1,960

Ive doesn't offer any explanation for what makes the list or what specific products they helped him design, but in a separate piece in which Ive and fellow LoveFrom designer Marc Newson talk about the equipment in their Cotswolds workshop, he opines:

"There's a beauty and a joy in the machines and tools. They are no longer solely a means to an end. I think there's an inherent elegance in an effective tool that normally results in a curious beauty."

Later in the conversation, Ive recalls how Newson helped him through the challenges he faced working on the Apple Watch, and how he "really struggled" with the physical design.

I do think our work on the Apple Watch together speaks to a joyful and effective collaboration at a particularly difficult time. I had felt so strongly that there was an important opportunity to create a very personal and useful product that could be worn on the wrist. I spent a lot of time wrestling with the big founding ideas and the fundamental issues of interface but had somehow assumed that the work on the actual object would be fairly straightforward.

When the basic architecture of the idea was defined, I really struggled with the physical design. It was from that place of struggle that I asked you to help. While it was humbling for me, I think we got to the final design quickly together. We are proud of the work. I always hope to achieve that sense of inevitability, that simplicity where there doesn’t really appear to be a rational alternative.

Ive co-founded LoveFrom with Newson in 2019 after leaving his position at Apple. At the time, the tech giant said it would remain one of Ive's primary clients, but which Apple products he has helped to design since then is unknown. Apple said Ive was involved in the design of the colorful 24-inch iMac released in April, but it's not clear if that work occurred after Ive left the company.

It remains unclear how many employees work for LoveFrom, but Ive recruited at least four of his former Apple colleagues to work with him at the firm, including Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller.

Popular Stories

iPhone 17 Slim Feature Single Camera 2

10 Reasons to Wait for Next Year's iPhone 17

Monday September 23, 2024 2:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro lineup

Apple's 80% Charging Limit for iPhone: How Much Did It Help After a Year?

Tuesday September 24, 2024 2:09 pm PDT by
With the iPhone 15 models that came out last year, Apple added an opt-in battery setting that limits maximum charge to 80 percent. The idea is that never charging the iPhone above 80 percent will increase battery longevity, so I kept my iPhone at that 80 percent limit from September 2023 to now, with no cheating. My iPhone 15 Pro Max battery level is currently at 94 percent with 299 cycles....
AirPods Pro Firmware Feature

Apple Releases New AirPods Pro 2 Firmware

Thursday September 26, 2024 11:16 am PDT by
Apple today released a new firmware update for the AirPods Pro 2, with the software available for both the USB-C and Lightning models. The AirPods Pro 2 firmware has a build number of 7A305, up from the 7A302 firmware released earlier in September. There is no word yet on what's included in the firmware, but Apple is planning to add hearing aid and hearing test features to the AirPods Pro 2...
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
Generic iOS 18

Apple Preparing iOS 18.0.1 Update for iPhone Following Several Bugs

Thursday September 26, 2024 9:34 am PDT by
Apple appears to be internally testing iOS 18.0.1 for the iPhone, based on evidence of the software update in our website's analytics this week. Our logs have accurately revealed many iOS versions before they were released. We expect iOS 18.0.1 to be a minor update focused on bug fixes. Issues that could be addressed with the update include touchscreen issues affecting the iPhone 16 series...
ipad pro new blue

Best Buy Takes Up to $1,000 Off M2 iPad Pro With Record Low Prices

Thursday September 26, 2024 10:15 am PDT by
Best Buy is back this week with big discounts on the M2 11-inch and 12.9-inch iPad Pro, providing up to $1,000 off select models. A My Best Buy Plus/Total membership is not required to see these discounts. You'll find both Wi-Fi and cellular tablets on sale at Best Buy, with a particular focus on the larger capacity 1TB and 2TB models. All deals listed below represent record low prices on...

Top Rated Comments

SilenceBroken Avatar
31 months ago
A $530 measuring tape... GTFOH.
Score: 106 Votes (Like | Disagree)
Sheepish-Lord Avatar
31 months ago
This is some pretentious stuff
Score: 82 Votes (Like | Disagree)
Satjiv's one click Avatar
31 months ago
Suddenly the $699 wheels look reasonable
Score: 40 Votes (Like | Disagree)
uptownnyc Avatar
31 months ago
Pfft. Instead of the $530 measuring tape, I prefer to line up $100 bills across the span I'm measuring and throw them away when finished.
Score: 35 Votes (Like | Disagree)
machpost Avatar
31 months ago
He was so obsessed with the beauty and the joy of the machines and tools that he sometimes forgot to shave, shower, or even get dressed before showing up to a meeting two hours late.
Score: 27 Votes (Like | Disagree)
PsykX Avatar
31 months ago

A $530 measuring tape... GTFOH.
Below the $500 mark, measuring tapes don't take good measurements.
Score: 26 Votes (Like | Disagree)