Former Apple Design Chief Jony Ive Shares His 12 Favorite Tools of the Trade

Former Apple design chief Jony Ive, who still partners with Apple on products, has revealed his 12 must-have design tools for making, marking, measuring, and carrying with him every day.

jony ive ipad pro
The list appears in a special issue of Financial Times' "How to Spend It" magazine (paywalled), of which Ive is guest editor, and the designer uses the opportunity to put the focus on his obsession with "making."

  • Torque wrench — Snap-On adjustable torque wrench, £455
  • Tonearm — Linn titanium Ekos SE tonearm, $5,645, basilaudio.com
  • Hex Keys — Wiha colour-coded hex L-Key set, from $3.69
  • Paper folder — Paper folder, hwebber.co.uk
  • Measuring Tape — Hermès leather In The Pocket measuring tape, $530
  • Loupe — Vintage brass folding magnifier by Leitz Wetzlar, from Ive’s personal collection
  • Fountain pen — Vintage pen by Montegrappa, from Ive's personal collection
  • Eraser — Graf Von Faber-Castell platinum-plated eraser, £100, jacksonsart.com
  • Pencil case — Vintage leather pouch by Visvim, from Ive's personal collection
  • Protractor — Mitutoyo 6in universal bevel protractor, £264
  • Depth gauge — Starrett 440Z-3RL depth micrometer, $355
    Weather station — Wempe Navigator II ship’s clock and weather station, $1,960

Ive doesn't offer any explanation for what makes the list or what specific products they helped him design, but in a separate piece in which Ive and fellow LoveFrom designer Marc Newson talk about the equipment in their Cotswolds workshop, he opines:

"There's a beauty and a joy in the machines and tools. They are no longer solely a means to an end. I think there's an inherent elegance in an effective tool that normally results in a curious beauty."

Later in the conversation, Ive recalls how Newson helped him through the challenges he faced working on the Apple Watch, and how he "really struggled" with the physical design.

I do think our work on the Apple Watch together speaks to a joyful and effective collaboration at a particularly difficult time. I had felt so strongly that there was an important opportunity to create a very personal and useful product that could be worn on the wrist. I spent a lot of time wrestling with the big founding ideas and the fundamental issues of interface but had somehow assumed that the work on the actual object would be fairly straightforward.

When the basic architecture of the idea was defined, I really struggled with the physical design. It was from that place of struggle that I asked you to help. While it was humbling for me, I think we got to the final design quickly together. We are proud of the work. I always hope to achieve that sense of inevitability, that simplicity where there doesn’t really appear to be a rational alternative.

Ive co-founded LoveFrom with Newson in 2019 after leaving his position at Apple. At the time, the tech giant said it would remain one of Ive's primary clients, but which Apple products he has helped to design since then is unknown. Apple said Ive was involved in the design of the colorful 24-inch iMac released in April, but it's not clear if that work occurred after Ive left the company.

It remains unclear how many employees work for LoveFrom, but Ive recruited at least four of his former Apple colleagues to work with him at the firm, including Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller.

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
iOS 19 Rounded UI Elements Light

iOS 19: What to Expect From Apple's Dramatic Design Overhaul?

Monday March 24, 2025 9:47 am PDT by
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...

Top Rated Comments

SilenceBroken Avatar
38 months ago
A $530 measuring tape... GTFOH.
Score: 106 Votes (Like | Disagree)
Sheepish-Lord Avatar
38 months ago
This is some pretentious stuff
Score: 82 Votes (Like | Disagree)
Satjiv's one click Avatar
38 months ago
Suddenly the $699 wheels look reasonable
Score: 40 Votes (Like | Disagree)
uptownnyc Avatar
38 months ago
Pfft. Instead of the $530 measuring tape, I prefer to line up $100 bills across the span I'm measuring and throw them away when finished.
Score: 35 Votes (Like | Disagree)
machpost Avatar
38 months ago
He was so obsessed with the beauty and the joy of the machines and tools that he sometimes forgot to shave, shower, or even get dressed before showing up to a meeting two hours late.
Score: 27 Votes (Like | Disagree)
PsykX Avatar
38 months ago

A $530 measuring tape... GTFOH.
Below the $500 mark, measuring tapes don't take good measurements.
Score: 26 Votes (Like | Disagree)