Apple Fitness+ Studio Tours Provide Behind the Scenes Look at Workout Service

Justine Ezarik, known as iJustine on YouTube, today shared an inside look at the Apple Fitness+ studio in Santa Monica, California. As part of the tour, Ezarik interviewed Apple's head of fitness Jay Blahnik and a few Fitness+ trainers.


British GQ also visited the Fitness+ studio and interviewed Blahnik and Apple's operations chief Jeff Williams, who oversees the Apple Watch team. According to the publication, the 23,000-square-foot building is outfitted with numerous aerial camera rails and lighting rigs, along with robots that aid in filming the workout videos.

Launched in December 2020, Apple Fitness+ features a library of workout videos, with new content added weekly. The subscription-based service is available through the Fitness app on the iPhone, iPad, and Apple TV in over 20 countries, with pricing set at $9.99 per month or $79.99 per year in the United States. While completing a workout, Apple Watch metrics like heart rate and calories burned are shown on screen.

Apple Fitness Plus Studio Recording

Image Credit: British GQ

"We had always been thinking about what a service like this would look like if it was built around Apple Watch at the center," Blahnik told British GQ. "And so we kept leaning into many of the things we've learned with Apple Watch, which is that people want it to be unintimidating. It needs to be friendly. It needs to be motivating."

Up to 30 new workouts and meditations are added to Fitness+ each week, according to Apple. Workouts range from five minutes to 45 minutes in length, with categories including high-intensity interval training (HIIT), yoga, strength, pilates, treadmill walking, treadmill running, rowing, dancing, cycling, core exercises, and mindful cooldowns.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
apple c1

Apple Unveils 'C1' as First Custom Cellular Modem

Wednesday February 19, 2025 8:08 am PST by
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e. The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16. Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Apple Northbrook

Apple Store Permanently Closing at Struggling Mall in Chicago Area

Tuesday February 18, 2025 8:46 pm PST by
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location. Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017. Apple confirmed that affected employees will continue to work for the...

Top Rated Comments

blazerunner Avatar
37 months ago
I'm a simple man; I see iJustine, I tune out.

Can't stand her cheerleading over inanimate objects.
Score: 57 Votes (Like | Disagree)
Mveight Avatar
37 months ago
Okay well that wasn't really a tour.
Score: 21 Votes (Like | Disagree)
thatvirtualboy Avatar
37 months ago
Love Fitness+
However that video was pointless
Score: 15 Votes (Like | Disagree)
antiprotest Avatar
37 months ago
I don't see any problem with iJustine. She obviously presents a fan girl perspective and she doesn't deny it. She doesn't pretend to offer ultra-techinical critical reviews on anything, but she just gets excited over tech products -- not just Apple either, but pretty much everything. She's not a hypocrite. Not everyone's cup of tea, of course, but it is unfair to judge her by a standard meant for other types of content creators. And I don't think tech forum users should be high-minded or gatekeep.
Score: 15 Votes (Like | Disagree)
Jdizzle188 Avatar
37 months ago
To echo another user here, I see anything with "iJustine" and I completely disregard the article, there are miles better technology bloggers and YouTubers, her enthusiasm at times is just too much

Here's a idea, Apple selects longtime real users to have new products and review them, not the usual lucky few
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago
Apple Fitness+ is Tim Cook’s baby. The interview itself looks too cheesy. I did not get anything out of this video. This was more of an interview instead of a tour of the facility.
Score: 10 Votes (Like | Disagree)