Apple Protests Call for Third-Party App Stores and Lower Platform Fees in Japan

Apple today hit back at a report from the Japanese government indicating that the company could be hit with new regulation to ensure fair competition in the smartphone operating system market, The Japan Times reports.

apple japan new year promotion 2022
The Japanese government's interim report expressed concern over Apple and Google's control of the smartphone operating system market, particularly with regards to pre-installed browser apps, and warned that their policies can damage app providers and businesses. It proposed the introduction of new rules to ban companies from limiting the ability of users to make decisions about how they want to use their devices, with the added benefit of enhancing competition in the market.

The report also took issue with the 15 to 30 percent commission that developers have to pay to Apple for apps and in-app purchases, and the fact that they can only distribute through Apple's own App Store. As a result, it called for OS providers to allow users to be able to utilize third-party app stores and for companies to disclose thorough information about their systems.

The proposed changes aim to "realize fair and equal competition," according to Chief Cabinet Secretary Hirokazu Matsuno. Apple said in a statement "We respectfully disagree with a number of conclusions" in the Japanese government's report, and that it is facing "intense competition in every segment." Apple added that it will continue to "engage constructively with the Japanese government."

Rick VanMeter, Executive Director of the Coalition for App Fairness, commented:

With this interim report, Japan joins the growing chorus of regulators and policymakers that are putting Big Tech gatekeepers on notice for their anticompetitive practices. The report makes it clear that developers and consumers thrive when there is competition in the app ecosystem. We strongly agree with these findings and look forward to engaging with Japanese regulators and policymakers as they work to bolster innovation and allow for a free and fair mobile app marketplace.

The Japanese government will reportedly gather opinions from the public and hold further discussions before compiling a final report on the matter. Even more invasive challenges to Apple's platforms and services are underway in the European Union, where the proposed Digital Markets Act looks to force major changes to the ‌App Store‌, Messages, FaceTime, third-party browsers, and Siri.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...

Top Rated Comments

BootsWalking Avatar
47 months ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
You guys are running out of countries that you're calling for Apple to pull out of.
Score: 32 Votes (Like | Disagree)
Supermacguy Avatar
47 months ago
Well what's next? XBox and Playstation have to "open their platforms" to be able to run games from other sources? Sony and MS don't also get a 30% cut for having the games on the platform?
Score: 20 Votes (Like | Disagree)
CapitalIdea Avatar
47 months ago
I am concerned about platform fees and lock-in with my Sony PlayStation 5. I wonder if Japan is interested in working on that at all.
Score: 18 Votes (Like | Disagree)
coachgq Avatar
47 months ago

Apple it's best to give choice to the user.
But why does apple have to give up revenue on a platform they created? Why should all the other app stores benefit off the work of apple?
Score: 18 Votes (Like | Disagree)
aidler Avatar
47 months ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
Pull out of Japan....
Pull out of the EU....
Pull out of <insert additional countries>
Don't pull out of China
...seriously
Score: 17 Votes (Like | Disagree)
BootsWalking Avatar
47 months ago
Turns out Apple did want 1984 to be like 1984, provided they get to be the autocrat projected on the screen.
Score: 13 Votes (Like | Disagree)