Apple Promotes Apple Card in New 'Chocolate' Ad

Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a card-free payment option and the simple sign up process.


In the spot, a man in a store pops a chocolate bar in his mouth before realizing he doesn't have his wallet on him to pay for it. He frantically checks all of his pockets at the checkout while people wait impatiently behind him.

Eventually, he pulls out his iPhone, opens up the Wallet app, and applies for an ‌Apple Card‌ right there in line. He's approved within minutes, and is able to use the ‌Apple Card‌ on his phone for his purchase. "Reboot your credit card," reads the tagline, with additional information available in the video's description.

Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.

‌Apple Card‌ is available in the United States only and it is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It is linked to Apple Pay and built right into the Wallet app, but it also works like a traditional credit card.

Popular Stories

carplay next gen hero

RIP, CarPlay 2?

Sunday December 29, 2024 7:32 am PST by
Apple's website continues to state that the first vehicle models with next-generation CarPlay will "arrive in 2024." With less than three days remaining in the year, however, that timeframe is looking more and more unlikely. It would not be entirely Apple's fault if the stated 2024 target is missed, given that it is ultimately up to automakers to roll out the software in vehicles, but it is...
Apple Intelligence General Feature 2

Five Apple Intelligence Features Coming in 2025

Friday December 27, 2024 2:43 pm PST by
Even though iOS 18.1 and iOS 18.2 added multiple Apple Intelligence features like Image Playground, Genmoji, Writing Tools, and more, there are still new Apple Intelligence capabilities that we're waiting on. Apple has at least one more major Apple Intelligence update coming in 2025, and the functionality that we're expecting is outlined below. Priority Notifications Notification summaries...
apple tv plus teaser

Apple Teases Apple TV+ Surprise on January 4 and 5

Thursday December 26, 2024 10:35 am PST by
Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers to "stay tuned" and "save the date" in social media posts. Apple's images have a tagline that says "See for yourself," but it isn't clear what Apple has planned. Some users on Reddit have speculated that Apple might be planning to launch a promotion that...
New Things Your iPhone Can Do in iOS 18

22 New Things Your iPhone Can Do in iOS 18.2

Monday December 23, 2024 6:30 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
Sudoku Apple News iOS 18

iOS 18.2 Added a New Game to Your iPhone

Saturday December 28, 2024 12:03 pm PST by
Starting with iOS 18.2, released earlier this month, Apple News+ subscribers in the U.S. have access to daily sudoku puzzles in the Apple News app. There are easy, moderate, and challenging difficulty levels for the daily puzzles. A scoreboard tracks your sudoku stats, including your total number of puzzles solved, fastest completion times per difficulty level, and more. Sudoku is the...
AirTag and Lavender iPhone

AirTag 2 Launching Next Year With These New Features

Tuesday December 24, 2024 8:35 am PST by
Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple's second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and the Apple Watch Ultra 2, and Apple said it...
Generic iOS 19 Feature Mock Light

iOS 19 Rumored to Be Compatible With These iPhones

Sunday December 22, 2024 8:09 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cites a source within Apple. The report said that iOS 19 will be compatible with any iPhone that is capable of running iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro ...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Monday December 23, 2024 4:18 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...

Top Rated Comments

I7guy Avatar
35 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.
Score: 25 Votes (Like | Disagree)
JosephAW Avatar
35 months ago
Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.

Attachment Image
Score: 24 Votes (Like | Disagree)
Stromos Avatar
35 months ago
Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.
Score: 19 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
35 months ago

Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.
I'm surprised Apple did not use the new Alpine green iPhone.
Score: 10 Votes (Like | Disagree)
CarlJ Avatar
35 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
Well one anecdote obviously invalidates an entire system. I've been behind people using their phones and it took them precisely as long to tap their phone as it takes to tap a debit card. Only there's no need to carry a plastic card, while you probably do have other reasons for carrying your phone.
Score: 10 Votes (Like | Disagree)
Deguello Avatar
35 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
I’m usually behind the people who only start digging for their cards once they have a total. Then they have to remember how to insert it or tap it.

I‘ve already paid with my watch in less time, so I guess there are slow people in both camps.
Score: 8 Votes (Like | Disagree)