Mark Zuckerberg Wants Meta's AR Glasses to Be Its 'iPhone Moment'

Mark Zuckerberg wants to make Meta's forthcoming AR glasses an "iPhone moment" that will cast him and the company in a new light, according to a former employee who worked on the project.
facebook meta

The comment was made to The Verge for a report outlining Meta's roadmap for AR glasses, which includes at least four different versions to be launched over the next six years.

According to the report, Meta's first-generation AR glasses, dubbed Nazare, will be designed to work independently from a smartphone with the use of a wireless, phone-shaped device that offloads part of the computing required for the glasses to function.

A marquee feature of the device will be the ability for users to communicate with and interact with holograms of other people, similar to fictional scenes depicted in a video last October announcing Facebook's corporate rebrand to Meta.

The report says Meta intends to deliver the first-generation model of its AR glasses, aimed at early adopters and developers, by 2024. In the same year, the company also plans to release a pair of cheaper smart glasses, codenamed Hypernova, that will pair with a smartphone to show incoming messages and other notifications in a heads-up display.

Looking further ahead, Meta's AR roadmap includes a lighter, more advanced version of the Nazare glasses set to arrive in 2026, followed by a third version in 2028, according to details shared with The Verge by people familiar with the matter.

If the AR glasses turn out to be a success, Zuckerberg reportedly hopes they will cast Meta and himself in a new light and make the company he founded innovative once again, which is why "Zuck's ego is intertwined with [the glasses]," the former employee told The Verge.
apple ar headset concept 1

Apple mixed-reality headset concept render based on purported leaked information by Ian Zelbo

But Meta will have to go up against Apple, which has its own AR ambitions. Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed by a sleeker pair of augmented reality glasses coming at a later date.

Rumors first suggested that Apple's AR/VR headset would come out in 2022, perhaps at WWDC in June, but there are development issues that Apple needs to overcome. Reliable sources like Apple analyst Ming-Chi Kuo and Bloomberg's Mark Gurman have indicated that the headset will likely see a 2023 launch date, with the glasses to follow in 2024 or 2025.

For everything we know about Apple's AR plans, be sure to check out our dedicated guide.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
iOS 19 Rounded UI Elements Light

iOS 19: What to Expect From Apple's Dramatic Design Overhaul?

Monday March 24, 2025 9:47 am PDT by
Earlier this month, Bloomberg reported that Apple is planning "one of the most dramatic software overhauls in the company's history" – an update that aims to bring iOS, iPadOS, and macOS into closer visual alignment. The redesign is said to be "loosely based" on visionOS, the software behind Apple's Vision Pro headset, and will reportedly update the look of icons, menus, apps, windows, and...

Top Rated Comments

Velli Avatar
39 months ago
Haha.

Hahahahaha.

Ahhhahahhahhhahhahahahahhahaahhahahahhahahahahahahhahahaa!!
Score: 50 Votes (Like | Disagree)
DFZD Avatar
39 months ago
Excuse my manners but

Lol, Wut?
Score: 35 Votes (Like | Disagree)
Pasqualem Avatar
39 months ago
I really hope this crashes and burns faster than anyone could imagine.
Score: 34 Votes (Like | Disagree)
newyorksole Avatar
39 months ago
Elon wants to buy Twitter and Mark wants to have his ‘iPhone’ moment. We are truly living in h*ll.
Score: 23 Votes (Like | Disagree)
Shalev Lazarof Avatar
39 months ago
Meta or Facebook or what ever their name is WILL never have what apple have, core values with the customer in the center of everything.
Score: 23 Votes (Like | Disagree)
Wayfarer Avatar
39 months ago
Nope. That’s a hard pass from me, Buster.
Score: 19 Votes (Like | Disagree)