Developers May Soon Be Able to Automatically Charge Apple Users for Subscription Price Increases

Apple appears to be testing a new feature that would allow developers to automatically charge users when a subscription price goes up, according to TechCrunch.

iOS App Store General Feature Clorange
Right now, Apple asks customers to explicitly agree to subscription pricing increases when the cost of a subscription goes up. If a customer does not tap on the presented "Agree to New Price" button, their subscription is automatically canceled. But if the new functionality that Apple is testing rolls out, customers may simply be notified of an upcoming change, rather than being given the choice to cancel. Essentially, Apple is testing an opt-out system rather than an opt-in system for subscription pricing changes.

When Disney+ recently increased its prices to $7.99 per month, some developers noticed that the Disney+ app sent out a notification that was more of an alert about a price increase rather than a clear opt-in choice. Disney+ subscribers received a notification with a large "OK" button letting them know about the change, but there was no built-in opt-out button, with the app instead providing a link to change the subscription.

Other developers noticed similar behavior for different subscriptions, and an Apple spokesperson confirmed to TechCrunch that it is running a pilot test on a new subscription system.

"We are piloting a new commerce feature we plan to launch very soon. The pilot includes developers across various app categories, organization sizes, and regions to help test an upcoming enhancement that we believe will be great for both developers and users, and we'll have more details to share in the coming weeks," the spokesperson said.

If this change rolls out more widely, App Store users will need to keep a closer eye on their subscriptions, as it will be easier for a pricing increase to go under the radar without the express opt-in system that's currently in place.

Apple would not provide more details on the pilot test, and did not offer information on the apps that are currently involved or when the feature might roll out more widely to all developers.

Popular Stories

iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
severance new york promo 1

Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors

Tuesday January 14, 2025 3:47 pm PST by
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City. Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...

Top Rated Comments

turbineseaplane Avatar
36 months ago

If this change rolls out more widely, App Store users will need to keep a closer eye on their subscriptions, as it will be easier for a pricing increase to go under the radar without the express opt-in system that's currently in place.
No thank you -- at all

Jesus -- these companies just want us hooked up to them and they can simply extract whatever money out of us they feel like

Welcome to hell
Score: 65 Votes (Like | Disagree)
HiVolt Avatar
36 months ago
Yeah this is a horrible idea. I bet you scammy apps will be exploiting this big time.
Score: 45 Votes (Like | Disagree)
BootsWalking Avatar
36 months ago
Fantastic - inflation as a feature.
Score: 34 Votes (Like | Disagree)
jclardy Avatar
36 months ago
This is 100% going to be abused. 99/cents/mo weather app is going to shoot up to 99.99/mo. If they “get“ 5/100 people they still make out like bandits.

Combine this with subscription groups and you get this:
1. launch at 0.99/mo
2. Get users using search ads
3. Increase launch product to 99.99/mo
4. New users get new subscription group at 99 cents/mo
5. Rinse and repeat
Score: 18 Votes (Like | Disagree)
GubbyMan Avatar
36 months ago
Apple keeps touting that their first party payment methods are so good and that third party payments should be kept out of the AppStore…

…THEN THEY DO THIS! ?
Score: 17 Votes (Like | Disagree)
SW3029 Avatar
36 months ago
**** that. This happens and I don't subscribe to any more apps. No way is it fair for a developer to increase the price of your subscription without notifying you.
Score: 16 Votes (Like | Disagree)