Apple's Craig Federighi Explains Why iOS Auto-Updates Often Arrive Several Weeks Late

When it comes to downloading iOS software updates, Apple users can be reasonably divided into two camps: Those who manually seek out updates the moment Apple releases them, and those who are happy to let their device's Automatic Updates feature take care of everything in the background with minimal input on their part.
auto updates

While it's generally acknowledged that manually tapping into Settings -> General -> Software Update is the faster option, Apple has never really explained why auto-updates tend to come through to users sometimes days or even weeks later – until now.

Interested iPhone user Mateusz Buda put this question in an email to Craig Federighi, Apple's senior VP of software engineering. In the email, Buda explained that he had turned on auto-updates, and yet after two weeks since the public release of iOS 15.4 he still hadn't received an update notification. "What conditions must be met for this function to work?" Buda asked. To his surprise, Federighi responded and was happy to explain.

Hi Mateusz,

We incrementally rollout new iOS updates by first making them available for those that explicitly seek them out in Settings, and then 1-4 weeks later (after we've received feedback on the update) ramp up to rolling out devices with auto-update enabled.

Hope that helps!

- craig

Given the number of iPhones and iPads in the world, it's not hugely surprising to hear that Apple's software update strategy proceeds in a staged rollout. By implementing an intentional delay of between 1-4 weeks for users with auto-updates turned on, Apple adds a level of protection for its servers so they aren't easily overloaded when a new version of iOS is released.

Still, it's interesting to learn that Apple also considers its auto-update feature to be a safeguard when things go wrong: If early adopters report serious bugs with the software, Apple still has a window of opportunity to resolve any server-side issues or pull the update entirely before the wider user base has automatically downloaded it.

In a somewhat related point, made by several Redditors, Apple hasn't explained why some app auto-updates are also sometimes very late to be delivered to users, but perhaps the reasoning is the same: Server protection and an ability to action feedback before a wider rollout is complete.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...

Top Rated Comments

idmean Avatar
43 months ago

So in other words let the Guinea pig early adopters beta test the rollout “release” before Apple pushed it to the broader ecosystem. Forget iOS, Why is Monterey seemingly so buggy ??
These comments are so boringly predictable.
Score: 41 Votes (Like | Disagree)
contacos Avatar
43 months ago
I thought this was about "App" updates which has never worked for me either
Score: 20 Votes (Like | Disagree)
chucker23n1 Avatar
43 months ago

Still, it's interesting to learn that Apple also considers its auto-update feature to be a safeguard when things go wrong: If early adopters report serious bugs with the software, Apple still has a window of opportunity to resolve any server-side issues or pull the update entirely before the wider user base has automatically downloaded it.
This isn't very unusual or surprising. In fact, third-party developers can opt in to a similar staggered app release feature. ('https://www.idownloadblog.com/2019/03/21/apple-macos-app-updates-phased-releases/')


a new Phased Release for Automatic Updates feature allows a developer to set their app update to reach one percent of users on day one, increasing from there according to the following schedule:

Day 1—One percent
Day 2—Two percent
Day 3—Five percent
Day 4—Ten percent
Day 5—Twenty percent
Day 6—Fifty percent
Day 7—Hundred percent
This way, developers get several days to see the impact of the update (and, if push comes to shove, pull it): do more crash reports come in? Is aggregate CPU or battery use up? Is more bandwidth being used on their servers? Etc.

For Apple's OS releases, it's basically:

[LIST=1]
* have the thousands of engineers at Apple test it internally
* roll it out to the ~1M third-party developers as a developer beta
* roll it out to AppleSeed (I imagine that's similarly sized)
* roll it out to the ~10M public beta testers
* roll it out, staggered, to the ~1B people of the general public

At any step of the way, they can pull an update. For example, a lot of developer betas never make it to public beta.


So in other words let the Guinea pig early adopters beta test the rollout “release” before Apple pushed it to the broader ecosystem. Forget iOS, Why is Monterey seemingly so buggy ??
I mean, if you want to look at it like that, yes. Early adopters are more likely to face serious bugs than late adopters. That… really isn't shocking, though. You don't have to be an early adopter if you don't want to.
Score: 20 Votes (Like | Disagree)
jprmercado Avatar
43 months ago
Interesting. I’d have thought that people who turn on automatic updates are the ones who would want the updates to be applied as soon as possible.

I turn off automatic updates because I want to be able to decide when I want to update, especially for major releases. [I typically update right away for minor releases, though.]

But the phased rollout does make sense from a capacity management and quality control standpoint.
Score: 17 Votes (Like | Disagree)
MedRed Avatar
43 months ago

So in other words let the Guinea pig early adopters beta test the rollout “release” before Apple pushed it to the broader ecosystem. Forget iOS, Why is Monterey seemingly so buggy ??
No. You realize that there's the whole beta program that the "guinea pig early adopters" beta test new releases well before the final release update is rolled out to the masses...right?
Score: 16 Votes (Like | Disagree)
senttoschool Avatar
43 months ago
This makes perfect sense. You can test as much as you want, but for a piece of software as complicated as iOS, real world users will still find bugs. If it's a breaking bug, at least you haven't pushed it to most people yet.
Score: 13 Votes (Like | Disagree)