Apple Reportedly Cutting iPhone SE Production Just Weeks After Launch Due to 'Weaker-Than-Expected' Demand
Apple is reportedly cutting production for the new third-generation iPhone SE just weeks after launch due to uncertainty caused by current global conflict and alleged low demand, according to a report from Nikkei Asia citing unnamed sources.
According to the report, Apple has informed suppliers to cut back on production of the iPhone SE for this quarter by as much as two to three million units, citing "weaker-than-expected demand."
Unlike the cut in iPhone SE production caused partly by low demand, Apple is also cutting down on the production of the iPhone 13 series, but sources familiar with the matter told Nikkei Asia this cutback is due to seasonal demand change. Per the report, Apple is also cutting the production of AirPods but fails to specify which model or models.
Coinciding with the report, reliable Apple analyst Ming-Chi Kuo said today in a tweet that he is cutting estimates on shipments of the new iPhone SE from 25 to 30 million to around 15 to 20 million units for 2022. Kuo said the lower shipments were a result of low demand.
Apple released the new iPhone SE earlier this month with the same 4.7-inch form factor as the previous model but with the addition of 5G. The new iPhone SE is the only iPhone in the lineup that still features a physical Home Button and
Touch ID but now benefits from the faster and more energy-efficient A15 Bionic chip. The iPhone SE starts at $429 with 64GB of storage.
See our roundup to learn everything you need to about Apple's latest iPhone.
Update: Two Apple suppliers responsible for AirPods have refuted Nikkei Asia's report that production has been cut, according to posts shared on Twitter by analyst Ming-Chu Kuo.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas.
iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update.
With iOS 18.4, Apple is adding the Priority Notifications...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman.
Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
