Apple's March 8 'Peek Performance' Event Page Features Animated AR Logo

Apple today announced that its first event of 2022 will take place on Tuesday, March 8. Featuring the tagline "Peek Performance," the event is now featured on Apple's events website, and if you visit the page on an iPhone or iPad, you can see an augmented reality version of the logo Apple created.

march 2022 event ar logo
Nested Apple icons in shades of yellow, orange, red, pink, and purple are featured in this year's event image, and there is an animated internal effect along with radiating colors along with accompanying music.

Tap on the colorful Apple logo on the page to open Apple's AR viewer, which allows you to scan the area around you and see the animated logo in action. You can also view it in "Object" mode to get a clearer picture of what it looks like.

Apple always creates unique graphics for its events, and each one comes with a morphing augmented reality logo for people to check out.

In addition to adding the Peek Performance event to its webpage, Apple has also uploaded a placeholder video to YouTube, where the event will be livestreamed. People can sign up for reminders to get notified when the event takes place.


Apple's event will kick off at 10:00 a.m. Pacific Time on Tuesday, March 8. In addition to being streamed on YouTube, the event can also be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

Rumors suggest the event will focus on 5G connectivity, with Apple bringing 5G to the iPhone SE and the iPad Air. We're also expecting at least one new Mac, and possibilities include the Mac mini and the 13-inch MacBook Pro.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 With Apple's Own 5G Modem 'Confirmed' to Launch in March

Tuesday November 19, 2024 12:12 pm PST by
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
at t turbo indicator iphone 16 pro max v0 8hrh7w5f3w1e1

AT&T Turbo Indicator Showing Up in iPhone Status Bar for Subscribers

Wednesday November 20, 2024 3:42 am PST by
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence. Image credit: Reddit user No_Highlight7476 The Turbo feature provides enhanced network performance through ...
Generic iOS 18 Feature Real Mock

Apple Releases iOS 18.1.1 and iPadOS 18.1.1 With Security Fixes

Tuesday November 19, 2024 10:10 am PST by
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
apple card feature2

Apple Card 3% Daily Cash Back Now Available From Two More Apple Partners

Tuesday November 19, 2024 10:36 am PST by
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back. Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
bug security vulnerability issue fix larry

Make Sure to Update: iOS 18.1.1 and macOS Sequoia 15.1.1 Fix Actively Exploited Vulnerabilities

Tuesday November 19, 2024 10:52 am PST by
The iOS 18.1.1, iPadOS 18.1.1, and macOS Sequoia 15.1.1 updates that Apple released today address JavaScriptCore and WebKit vulnerabilities that Apple says have been actively exploited on some devices. With the JavaScriptCore vulnerability, processing maliciously crafted web content could lead to arbitrary code execution. The WebKit vulnerability had the same issue with maliciously crafted...
airtag purple

AirTag 2 Rumored to Launch Next Year With These New Features

Sunday November 17, 2024 5:18 am PST by
Apple released the AirTag in April 2021, so it is now three over and a half years old. While the AirTag has not received any hardware updates since then, a new version of the item tracking accessory is rumored to be in development. Below, we recap rumors about a second-generation AirTag. Timing Apple is aiming to release a new AirTag in mid-2025, according to Bloomberg's Mark Gurman....
15 inch m3 macbook air

Amazon Takes Up to $300 Off M3 MacBook Air With New All-Time Low Prices

Wednesday November 20, 2024 7:05 am PST by
Amazon today has knocked the price off of multiple M3 MacBook Air models, with as much as $300 off select computers. Prices start at $849.00 for the 13-inch M3 MacBook Air (16GB RAM/256GB), and also include multiple 15-inch models as well. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site ...
anker new xmas 1

Anker Kicks Off Massive Black Friday Sale With Up to 50% Off Sitewide, Free Gifts With Purchase, Mystery Boxes, and More

Thursday November 21, 2024 7:53 am PST by
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more. Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are a few bonus offers during this event as ...

Top Rated Comments

DHagan4755 Avatar
36 months ago
The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Score: 23 Votes (Like | Disagree)
spatlese44 Avatar
36 months ago
They’re finally adding peek() to Swift!
Score: 10 Votes (Like | Disagree)
Unregistered 4U Avatar
36 months ago
Link to download the AR Toy, if you’re on an iPad and not an iPhone :)
https://www.apple.com/105/media/us/apple-events/2022/ec8c635b-2e18-4090-88a5-f74e3b1021cb/quick-look/apple_event.reality
Score: 9 Votes (Like | Disagree)
DMG35 Avatar
36 months ago
Everyone wants an iMac Pro until Apple releases it at a starting price of $10K.
Score: 8 Votes (Like | Disagree)
anthogag Avatar
36 months ago
6 apples within apples can only mean 1 thing…6 apples within apples
Score: 8 Votes (Like | Disagree)
AmazeSE Avatar
36 months ago

The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Thanks to you, I just found out that it's peek not peak lol.
Score: 8 Votes (Like | Disagree)