Apple's March 8 'Peek Performance' Event Page Features Animated AR Logo

Apple today announced that its first event of 2022 will take place on Tuesday, March 8. Featuring the tagline "Peek Performance," the event is now featured on Apple's events website, and if you visit the page on an iPhone or iPad, you can see an augmented reality version of the logo Apple created.

march 2022 event ar logo
Nested Apple icons in shades of yellow, orange, red, pink, and purple are featured in this year's event image, and there is an animated internal effect along with radiating colors along with accompanying music.

Tap on the colorful Apple logo on the page to open Apple's AR viewer, which allows you to scan the area around you and see the animated logo in action. You can also view it in "Object" mode to get a clearer picture of what it looks like.

Apple always creates unique graphics for its events, and each one comes with a morphing augmented reality logo for people to check out.

In addition to adding the Peek Performance event to its webpage, Apple has also uploaded a placeholder video to YouTube, where the event will be livestreamed. People can sign up for reminders to get notified when the event takes place.


Apple's event will kick off at 10:00 a.m. Pacific Time on Tuesday, March 8. In addition to being streamed on YouTube, the event can also be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

Rumors suggest the event will focus on 5G connectivity, with Apple bringing 5G to the iPhone SE and the iPad Air. We're also expecting at least one new Mac, and possibilities include the Mac mini and the 13-inch MacBook Pro.

Popular Stories

Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...

Top Rated Comments

DHagan4755 Avatar
39 months ago
The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Score: 23 Votes (Like | Disagree)
spatlese44 Avatar
39 months ago
They’re finally adding peek() to Swift!
Score: 10 Votes (Like | Disagree)
Unregistered 4U Avatar
39 months ago
Link to download the AR Toy, if you’re on an iPad and not an iPhone :)
https://www.apple.com/105/media/us/apple-events/2022/ec8c635b-2e18-4090-88a5-f74e3b1021cb/quick-look/apple_event.reality
Score: 9 Votes (Like | Disagree)
DMG35 Avatar
39 months ago
Everyone wants an iMac Pro until Apple releases it at a starting price of $10K.
Score: 8 Votes (Like | Disagree)
anthogag Avatar
39 months ago
6 apples within apples can only mean 1 thing…6 apples within apples
Score: 8 Votes (Like | Disagree)
AmazeSE Avatar
39 months ago

The cheeky use of "peek" instead of "peak" tells me that they're going to preview a future product — a sneak peek of something they're working on. The colorful AR logo Apple created gives that illusion. Perhaps we'll get a preview of the AR glasses? Or perhaps since it's paired with "performance" a look at the future Mac Pro. This would be in addition to the aforementioned products (iPhone SE, iPad Air, 13" MacBook Pro).
Thanks to you, I just found out that it's peek not peak lol.
Score: 8 Votes (Like | Disagree)