Apple CEO Tim Cook Says Technology Can Change the World for Better in Open Letter
Apple CEO Tim Cook has penned an open letter for the first issue of Login, a new magazine from Italian publication Corriere della Sera. In the letter, Cook reflects on Apple's commitment to innovation, humanity, the environment, and more.
Cook believes that the world is currently facing a crucial moment in history and that technology will have a profound influence on the future:
As the world emerges from a pandemic that has taken so much away from us in the past two years, we have the once-in-a-lifetime opportunity to shape the future we want to live in.. The decisions we make today about how to rebuild and where to focus our resources will leave their mark for many decades to come. And while technology will clearly have a profound influence on the future we build, it is important to remember that technology is not inherently good or bad. Its impact will depend on the values and intentions we place at the heart of our innovations.
Cook challenged "innovators" from across Italy to join Apple in using technology to change the world for the better:
We believe everyone has the potential to innovate when they have access to the right tools, especially in a vibrant place like Italy, full of passion and creativity. And we want to help more and more people realize that potential. For this we have collaborated with the University of Naples Federico II and created the Apple Developer Academy, which provides aspiring developers and entrepreneurs with the coding skills necessary to shape their ideas.
The letter reiterates many of Apple's common talking points, including its belief that privacy is a fundamental human right and that it is committed to tackling climate change. In 2020, Apple unveiled a plan to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.
The full letter can be read in Italian on Corriere della Sera's website.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes.
The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri.
Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design.
That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air.
If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...
U.S. President Donald Trump "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States, Press Secretary Karoline Leavitt said today during a media briefing.
Leavitt was asked whether Trump thought that iPhone manufacturing is the kind of technology that could move to the U.S. "Absolutely, he believes we have the labor, we have the workforce, we have ...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Apple employees are testing iOS 18.4.1 for iPhones, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update will likely be released in a week or two, if not sooner.
As the version number implies, iOS 18.4.1 will obviously be a minor update that addresses software bugs and/or security vulnerabilities.
There are no...
Apple is going to unveil iOS 19 in just about two months at its June WWDC event, and rumors suggest that it's going to bring a big change to the iPhone's design. It's been described as the most notable design overhaul since iOS 7, so it should be an exciting update.
We've rounded up everything we've heard so far about the design changes coming to iOS 19.
visionOS-like design with...
YouTube channel Front Page Tech on Monday shared renders of iOS 19's alleged new design. The end of the video also revealed a new feature that is supposedly planned for the iPhone 17 Pro models later this year: dual video recording.
According to Front Page Tech host Jon Prosser, the iPhone 17 Pro and iPhone 17 Pro Max will allow users to record video with the front and rear cameras...
