Instagram Limits Users' Ability to Limit How Much Time They Spend in the App

Instagram has quietly removed the ability for its users to limit their daily usage of the app to less than 30 minutes, reports TechCrunch.

Instagram Feature 2
In 2018, Instagram introduced options in the app to set a daily time limit, with a reminder to be sent when that time limit is reached – useful for those who want to cut down on their social media usage. Originally, users were able to select a time limit as low as ten or even five minutes a day, but selecting such short durations is no longer possible.

Following the latest app update, the "Set daily time limit" menu card pops up and prompts users to choose how long that should be, with a new minimum of 30 minutes, while the radio button next to the maximum of three hours is pre-selected in the menu card, as if to nudge users to choose that limit.

The popup does say the user can keep their existing limit if they wish, but an additional popup on the activity page in the app says the 10-minute value is "no longer supported." Indeed, after the update, users will find the new limits available are now 30 minutes, 45 minutes, one hour, two hours, and three hours.

instagram time limits
Neither Instagram nor parent company Meta (formerly Facebook) has commented on the quietly implemented change, which appears to run counter to Instagram's claim, made in 2018, that it wants to empower users to make intentional decisions about how much time they spend on the app.

The change arrives just a few months after Instagram introduced its "Take a Break" feature that lets users opt into receiving periodic reminders if they've been on the app for long stretches of time. As The Verge notes, when "Take a Break" was in testing, Instagram head Adam Mosseri said that "you know what's best for you when it comes to how you use the app."

The change follows disappointing quarterly earnings reported by Meta earlier this month, which saw the company slash its guidance for the first quarter of 2022 by $30 billion.

Meta partly blamed its weaker performance on steps taken by Apple to improve user privacy by making it harder for platforms and apps to track users across other apps and websites for ad targeting purposes, which Meta said will cost its business $10 billion this year.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...

Top Rated Comments

Pakaku Avatar
41 months ago
Fun fact: It is possible to set an even lower daily time limit by uninstalling Instagram
Score: 63 Votes (Like | Disagree)
Onelifenofear Avatar
41 months ago
If you are spending 3 hours a day in Instagram then you need to step back and look at where your life went wrong.
Score: 29 Votes (Like | Disagree)
ian87w Avatar
41 months ago
LOL. The dealer doesn't want to you to stop.
Score: 15 Votes (Like | Disagree)
Greenmeenie Avatar
41 months ago
Meta is getting desperate
Score: 13 Votes (Like | Disagree)
TechRunner Avatar
41 months ago
Well of course they made the time limits longer. It's hard to be exposed to two hundred meaningless ads if you're only using IG five or ten minutes a day.
Score: 12 Votes (Like | Disagree)
wanha Avatar
41 months ago
When caring about people conflicts with your business model, corporations will almost always choose the latter.
Score: 11 Votes (Like | Disagree)