Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks
Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies.
The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood.
AI Music's website no longer functions, but the company's prior LinkedIn page said it was "on a mission to redefine how we create, interact and experience music."
AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.
Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg.
Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
iPhone 17, 17 Air, and 17 Pro - We get...
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri.
Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
On this week's episode of The MacRumors Show, we catch up on the latest iOS 19 and watchOS 12 rumors, upcoming devices, and more.
Subscribe to The MacRumors Show YouTube channel for more videos
Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and...
A common complaint about the iPad Pro is that the iPadOS software platform fails to fully take advantage of the device's powerful hardware.
That could soon change.
Bloomberg's Mark Gurman today said that iPadOS 19 will be "more like macOS."
Gurman said that iPadOS 19 will be "more like a Mac" in three ways:Improved productivity
Improved multitasking
Improved app window management...
Apple's current struggles with Apple Intelligence and Siri began in early 2023 when AI head John Giannandrea sought approval from CEO Tim Cook to purchase more AI chips for development, according to a new report from The New York Times.
Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead...
Apple is working on a new version of the Vision Pro with two key advantages over the current model, according to Bloomberg's Mark Gurman.
Specifically, in his Power On newsletter today, Gurman said Apple is developing a new headset that is both lighter and less expensive than the current Vision Pro, which starts at $3,499 in the U.S. and weighs up to 1.5 pounds.
Gurman said Apple is also...
Chinese company Anker is one of many companies that will be raising prices due to the tariffs put in place by U.S. President Donald Trump, and prices are already starting to go up on Amazon.
As noted by Reuters, Anker has increased pricing on about a fifth of its products since Thursday of last week. Prices are up approximately 18 percent, and there is a possibility for further increases. A...
