Skip to Content

Apple Announces Macro Photography 'Shot on iPhone' Challenge

Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the ‌iPhone‌ 13 Pro and ‌iPhone‌ 13 Pro Max's macro mode.

iPhone 13 Pro Light Blue Side Feature
To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is also accepting entries via email at shotoniphone@apple.com.

Entrants can submit unedited macro photos straight from the camera app, but photos edited through Apple's Photos app or third-party software will also be accepted. Participants must be 18 years of age or older, and the challenge is not open to Apple employees or their immediate families.

When submissions close, a panel of expert judges will review the photos from around the world and select 10 winning entries. Winning photos will be celebrated on Apple's Newsroom, website, Instagram account, and more. Apple also said that winning photos may appear in the company's digital campaigns, such as in Apple Stores or on advertising billboards.

Submissions are open from today until February 16, 2022. Winners will be notified on or close to April 12, 2022.

Popular Stories

tim cook data privacy day

Tim Cook Warned by CIA That China Could Move on Taiwan by 2027

Tuesday February 24, 2026 4:03 am PST by
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($). The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
iphone fold text

iPhone Fold Crease Measurements Revealed as Device Hits Production

Wednesday February 25, 2026 5:37 am PST by
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Apple Announces Special Event in New York Feature 1

Apple Reportedly Plans to Unveil at Least Five New Products Next Week

Sunday February 22, 2026 9:48 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products." Subscribe to the MacRumors YouTube channel for more videos. A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...

Top Rated Comments

TheYayAreaLiving 🎗️ Avatar
53 months ago
Macro-mode! One of the best feature of the iPhone. This is a fun challenge.
Score: 7 Votes (Like | Disagree)
Justin Cymbal Avatar
53 months ago
Macro photography on the iPhone 13 Pro is definitely a game changer

There are a lot of videos on YouTube that I’ve watched on how to improve your macro photography

I’m glad that Apple is doing this challenge! I’m definitely going to look into submitting a few of my photos
Score: 7 Votes (Like | Disagree)
53 months ago

Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
"Apple is also accepting entries via email at shotoniphone@apple.com"

It's not just social... you can email it too. It says it right there in the article. :)
Score: 6 Votes (Like | Disagree)
53 months ago
It’s too bad the Photos app doesn’t have an automatically generated “Macro” album.
Score: 5 Votes (Like | Disagree)
kingjames1970 Avatar
53 months ago
And you win…?

Exposure bucks. Even as a massive Apple fan boy I’m still not working for free.
Score: 4 Votes (Like | Disagree)
madmin Avatar
53 months ago

Shame that Apple can't receive submissions for their own promotion directly.
Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
Score: 3 Votes (Like | Disagree)