Microsoft today announced that it will purchase the game studio Activision Blizzard, the maker of hit games such as Call of Duty, Candy Crush, World of Warcraft, and more, for almost $70 billion. Microsoft says this purchase will help it "bring the joy and community of gaming to everyone, across every device."
The seismic purchase for Microsoft will see several of Activision's games move to Xbox Game Pass, Microsoft's gaming subscription service.
The acquisition also bolsters Microsoft's Game Pass portfolio with plans to launch Activision Blizzard games into Game Pass, which has reached a new milestone of over 25 million subscribers. With Activision Blizzard's nearly 400 million monthly active players in 190 countries and three billion-dollar franchises, this acquisition will make Game Pass one of the most compelling and diverse lineups of gaming content in the industry. Upon close, Microsoft will have 30 internal game development studios, along with additional publishing and esports production capabilities.
Microsoft's Xbox Game Pass is available on the iPhone and iPadthrough Safari, but not the App Store. While Apple does allow all-in-one gaming subscription services to be on the platform, every game offered on the service must be submitted individually for approval through the App Store review process.
Apple's equivalent games subscription service to Xbox Game Pass is Apple Arcade. Launched in 2019, Apple Arcade has continued to add new games to its catalog for users to play across the iPhone, iPad, Mac, and Apple TV. The purchase of Activision and the addition of more hit games to Xbox Game Pass may put more pressure on Apple to bolster Apple Arcade's offerings.
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes.
The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri.
Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
Thursday April 10, 2025 4:19 am PDT by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design.
That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air.
If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...
U.S. President Donald Trump "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States, Press Secretary Karoline Leavitt said today during a media briefing.
Leavitt was asked whether Trump thought that iPhone manufacturing is the kind of technology that could move to the U.S. "Absolutely, he believes we have the labor, we have the workforce, we have ...
Wednesday April 9, 2025 9:56 am PDT by Joe Rossignol
Apple will be permanently closing its store at the Northbrook Court shopping mall in the Chicago suburb of Northbrook on April 26, the company has announced.
Apple has added the following notice to the store's web page:Thank you Northbook. Apple Northbrook is closing on April 26 at 7pm. We're still here for you. Please visit apple.com/retail to find your nearest store.Apple Northbrook opened ...
Wednesday April 9, 2025 8:56 am PDT by Joe Rossignol
Apple employees are testing iOS 18.4.1 for iPhones, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update will likely be released in a week or two, if not sooner.
As the version number implies, iOS 18.4.1 will obviously be a minor update that addresses software bugs and/or security vulnerabilities.
There are no...
Apple is going to unveil iOS 19 in just about two months at its June WWDC event, and rumors suggest that it's going to bring a big change to the iPhone's design. It's been described as the most notable design overhaul since iOS 7, so it should be an exciting update.
We've rounded up everything we've heard so far about the design changes coming to iOS 19.
visionOS-like design with...
Apple keeps missing the boat. There will be no game dev houses left to buy and M1 Max Macbook Pro gamers will be playing nothing but phone games forever. Can anyone seriously compare Apple Arcade to Game Pass and not laugh their ass off?
Big win for Microsoft. Shows they are dedicated to gaming and are solidifying its tight grip on the market. It also represents a set back to Apple's pretensions in gaming -- if there were any to begin with.
Microsoft keeps acquiring studios. They really know gamings and streamers are next generation of big things. What is Apple doing? Apple TV? not doing anything at all in gaming? start acquiring AAA studios and come up with a console.
Microsoft knows the gaming industry. They are dominating it. Look at the world-class games that are included in this deal. Apple really needs to catch up and get serious.
